Forum Moderators: martinibuster
Anyone think this will add more money to regular publishers?
When Google started to implement their AdWords quality score in the middle of last year, I saw a decline in my bottom line due to the number of MFAs disappearing from my ad blocks. Average click price fell due to less advertisers competing to be placed in my adblocks.
When the MFAs totally disappear from the playing field on June 1st, this may give another decline in my bottom line. But as already mentioned less publishers to show the ads of the remaining advertisers may increase the earnings per click.
Time will learn.
Once the purge is over (and Google lets advertisers know it has been done) I predict that we will see a tremendous influx of new advertisers on the cleaned up content network.
I'm predicting that by this time next year many of us will see a doubling of income (then I'll be back to 1/4 of the good ol' days).
Yahoo and MSN continue to fumble their advertising balls - while Google kicks them there.
I've been searching the news feeds but haven't seen word of this yet.
Yet, I honestly think the sudden total ban forever is unjust.
It may or may not be just; more likely it's simply a matter of pragmatism. Since they've decided that your operation does not fit their business model, in order to let you back in, they would necessarily have to spend more time and effort on you (and the rest of those who got the notice) to make sure that your sites are what they want in the program. Some percentage of those people (not necessarily you personally) would probably be attempting to game the system - that requires monitoring and reaction as well.
The whole thing comes down to efficiency and ROI. It would probably make more sense, require fewer personnel, and add more to the bottom line to keep a gazillion low maintenance publishers than it would a few thousand high maintenance publishers. If resources were unlimited, you might get your second chance. But resources are never unlimited.
Put another way, can we find a significant # of folks who get nearly all their traffic from AdWords and nearly all their revenue from AdSense, but aren't being banned?
Or, slightly more precisely (but probably nearly the same group): people for whom almost all AdSense ad clicks have the same IP address as a very recent AdWords ad click, but aren't being banned.
I wonder if Google thought long and hard about simply banning this group from AdWords, not AdSense (sending the message: drive other SE visitors into an AdSense pit if you want, but not people clicking on AdWords ads).
This is a cause for celebration, and I feel no sympathy. Google provided the funds for them to exist, it is time G cleaned up it's business model to stop supporting them.
This can not do anything but benefit quality websites.
I feel this is the smartest thing G has done in years.
Back to Watching,
WW_Watcher
[edited by: martinibuster at 7:12 pm (utc) on May 19, 2007]
[edit reason] TOS #4 & 19. [/edit]