Forum Moderators: martinibuster
Since they're worth 143+ billion dollars, maybe they can afford it for awhile. I would argue that Google stands to make a lot more money once the dust settles and their ads regain the respect and interest they had with the general public when they launched the program. The MFA crowd hurt the trustworthiness of the ads with their deceptions. I'm sure there are thousands of people who see the ads but no longer click out of apprehension of what junk may lie at the end. That wasn't the case in 2004.
Elimination of Adsense competition and forcing users to their site increases their profits. The potential use of banning competition in this area does fit Google's longterm goals.
Another conspiracy theory from under the rocks:)
impacts on Google I don't think there will be a tremendous negative on Gs bottom line on June 1. Unless I'm wrong, what G really made from the MFA/Arb sites was their cut of the low priced clicks. The higher priced clicks from the real advertiser should still be there, just they will shift to publishers instead of MFA/arbs.
Who were the MFAer's? Were they professional schemers/anglers/gamers or were they people who bought an e-book on "how to make millions on the internet"? The first group will probably be back shortly with the next 'great thing'. The second group will probably be going to seminars and ebooks on real estate, gold buying, driveway resealing or whatever....
When/If Google will tout this to advertisors I think a lot of the adwords users are small business owners selling products/services who are not primarily interenet businesses. I know of a couple of businesses with adwords campaigns to drive business to their websites. None of these are advertisining on their sites. There sites are there to sell thier goods/services . My point is that these are not people who follow webmasterworld or other forums. Unless someone tells them, they will be unaware of the changes in the content network..
Scraping I wonder if this will have any impact on scraping..? If the majority of the people who run MFAs are professional gamers/anglers/schemers, then the problem will resurface or continue.
Benchmarks - It will be really interesting to see what happens to all the MFA/Arbitrage sites/domains after june 1. I only added a handful of sites to my filters. However, some of the folks here have filters full of MFAs. It would be interesting to check some things now and near the end of june - ie. Whois info, ads on the site etc.
Impacts on small publishers I can only look at this from a small publisher perspective. My sites are small with mostly unique content. I've added more sites and some (I think) decent content but my earnings have been decreasing over the last year after going up constantly from the inception of adsense. A lot of that was drops in traffic. Some of the serp/traffic drop was due to mistakes I made (Lousy titles/descriptions etc). However, I think a lot of it was the proliferation of MFAs in the serps.
I'm hoping that June 1 will give things a boost for us. (1) will the removals of MFAs/ARBS reduce the .03 clicks and move the real ads onto our pages? (2) Will the MFA/ARBS be culled from the serps? (3) Will there be less scraping/301 hijacking and other nonsense?. (4) in the longer term, will people start clicking more on the ads if they don't have to worry about ending up on a page full of adsense with no way out../
Anyway, If I'm up at 12:01 on 6/1/07 I'm going to drink a toast.. I think this is good news overall.
cg
Here are the third day observations (Thrs. to Sat.)
- Ad Targeting: Never better
- Metrics (EPC, CTR, eCPM & Earnings): On the rise
slight fluctuation within normal, but the trend is noticeably rising.
I'm not just being optimistic, there is a difference.
I wonder if this will have any impact on scraping
Also there seems to be a total loss of any of these bods posting in here since the first couple of pages. They haven't really provided any more information on their particular sites - where their traffic came from - whether they had unique content etc or not.
So al lot of the conversation in here - whilst interesting - is in the main purely speculative.
For this to be a meaningful thread - we should encourage those that were removed from adsense to share more information about their sites. Once we are in possession of a few more facts, conclusions can be drawn up as to the overall impact that this is likely to make.
No-One has confirmed/denied whether this is purely adsense ban - or adsense and adwords. Also it is unclear as to whether any of these publishers may be allowed back in if they create better, conforming sites. All we are doing is speculating that this is not the case.
It's my understanding that the ban is permanent. As to why those affected are less vocal here, it could be that it's still early on. Maybe around June 1st, we'll see more of them here.
But this isn't like the normal ban - its not for invalid clicks etc. Their payments are being sent. They can still participate for the next two weeks. Are we all assuming this is the case, when in actual fact it isn't? Just a thought.
I'm also curious as to the number of people talking about increased profits at the moment - when this isn't/shouldn't really show any difference until the 1st of June.