Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
Once publishers start leaving en masse, and/or news of thousands of unhappy publishers leaks into mainstream media (not just web sources) things may change.
Publishers aren't going to leave en masse, unless they're publishers that Google doesn't especially want anyway. Why? Because as long as AdSense's effective CPM is higher than what publishers can earn from other sources, most publishers will continue to use AdSense--especially since, as another WW member put it, AdSense is basically "free money" or incremental income that supplements (instead of replacing) existing revenue streams.
Mind you, some of us may put AdSense "below the fold" or use it more selectively if revenues continue to decline and there are other, more productive ways to use our screen real estate. But in most cases, we'll bite the bullet and run at least some ads until we see what the future brings from AdSense or future competitors.
I'm surprised we haven't heard from Jenstar in this thread - her input would be a valuable addition.
[webmasterworld.com...]
Still think Adsense is the best but its best to take it down where its not performing.
Almost every publisher has been hurt by this, most seriously. How can they do this? Easy, they have no obligation to retain their formula and we have no obligation to stay with them. We are free agents and so are they.
But there is nowhere to turn. It's another area where Google has a monopoly. Hats off for them for starting it, but it's hardly in our interests as publishers for them to control the market. We need competitors. In any other industry, players get nervous when their supplier is a monopoly.
I hope this has been a wake-up call and all this Google worship has been put to rest. We need competitors and we need them now!
I'm not selling anything but advertise with Google only to draw new visitors.
My traffic tend to return often since I provide sports related weather data that changes often. Consequently I can make a decent buck just from advertising.
I pay the minimum for traffic ($.05 per click)and have not paid any less or more at any time.
My CTR from search pages was about 5% and 0.5% from targeted sites. It has stayed about the same on seach pages but dropped to 0.3% on targeted pages this month.
But there is nowhere to turn. It's another area where Google has a monopoly.
Google doesn't have a monopoly. If you don't like AdSense, you can choose from other ad networks or hundreds (thousands?) of affiliate programs.
IMHO, if you depend completely on AdSense for a living, you should have been seeking other revenue streams all along. Now, obviously, it's more important than ever to diversify your sources of income.
We need competitors and we need them now!
The only player that can compete with Google at this stage is Overture, and I'm not sure if they're interested in expanding their program to this level.
Of course, Yahoo and MSN could rival AdSense, however they are way behind in the game and it could take many months before they can launch such a program.
Funny thing is MSN and Yahoo have are currently running Overture ads. It should be only a matter of time before they ditch Overture and jump into the game themselves.
