Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
Just when you think Google has screwed just about everyone possible (all the commercial phrase filtering and site blocking), they come up with something totally new. lol
I think even the hard core 'Google is God' cheerleaders are getting a little tired of the non-sense. Google is on it's last legs I think. I give them one more year, then I will offer them $10 for the Google domain name and whever else is left.
People searching for clicks on the search engine are truley targeted and 'actively' looking for something.
People surfing web sites are 'interested' in the site topic, but are not actively looking for something specific.
--
In my AdWORDS campaigns, some of them I turned OFF content matching- wanting searched-for, 'active' leads only.
Other campaigns I left content matching ON, because It was ok for those campaigns to have only 'interested' traffic. (I felt I could convert them)
As an advertiser, I was paying the same price for both kinds of leads. But the first kind is more valuable than the second one.
It appears the Google God is making content matching more attractive to advertisers, by making it cost less.
If it costs less, then publishers profits are less.
But, if the quantity (usage) increases, then publishers profits come back.
I think it will all balance out.
I kinda like these changes.
Is this a way to promote the use of Froogle is some way?
Adsense was marketed to people who had "hobby sites" and the like who could put ads on and make money "Anyone can make money with Adsense". Now these same informational hobby sites that google once marketed to get a drop in earnings because they want to change the "pricing structure" of ads?
Hey, while we are at segregating ads for various sites, lets segregate everything. We can bring back racial inequality, it is the same thing as saying the same ad on this site is worth more than that site.
Im furious. When is MSFT coming out with a their kickass search engine again? Where do i sign up for publishing ads?
However, I think AdSense subscribers should take Google's changes at face value, namely that they'll give a better deal to AdWords customers (through better targeting/relevance and higher conversion rates) whilst not unduly affecting AdSense publishers.
As always though, good quality content is the key. For example, whilst there are thousands of hotel affiliate sites out there, few offer decent content about the cities they cover i.e. how to get there, sightseeing, eating out, shopping etc. Therefore, publishers who take the time (and money) to add such content, not only provide added value to their customers, but tend to rate more highly in Google SERPS (through on page factors) on a wider number of categories, generate more traffic and consequently receive more revenue from AdSense.
So I see this as simply a technical improvement to provide improved relevance which should, if anything, deliver increased AdSense revenue to any publisher with a decent content-driven (and well-optimised) website.
This program is very cool, though I worry that it would dwindle to a trickle of what it has been, obviously, making it NOT a good thing for publishers, that could happen anyway if adverts became disenchanted with the program..
So.. if this keeps this going longer.. GREAT!
My day today basically wound up being, sort of, average.. not better, not really worse. Obviously, reading the stats from "moment to moment" there are some clicks that pay much higher than others.. Two or three additional between checks brought me up from dismal to average..
Here's to high paying clicks ey!
;)
Wayne
At least we're clear who's the rider and who's the horse now.
<best Mr. Ed voice> Willlbur.....!
:)
