Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
zeus
P.s Thanks for the info about the PR Googleguy
I totally agree with the people who express doubts concerning the percentage which will be paid out. Look at it this way: if this was some other company and not Google and they said "put our ads on your pages, we'll pay you. we don't know how much, but you'll get something". Would you trust something like that?
That's a valid concern, but let's face it: There's an element of faith and uncertainty when you're working with any ad network.
With Tribal Fusion, for example, I don't know what my average CPM is until ads have actually run--and I don't know what ads are running until they're actually running.
With other ad networks, I may be able to pick and choose among ad campaigns before the ads run, but I won't know how many impressions will be served on my site.
In the end, the bottom line is what counts. I'm guessing that AdSense will deliver higher effective CPMs (and bigger monthly checks) than I get from other ad networks. If that proves to be untrue, I can cancel my account, pull the AdSense code off my pages, and go back to what I was doing before.
GoogleGuy, Can you past along my concern that the pay out is set to high and most small sites like mine will only get a check once a year.
It's not economic to have the overhead of writing out hundreds and thousands of very small cheques each month.
Doing so would just mean that the Adsense subscribers got less money.
It's not worth doing unless you're getting a cheque at least every month. But to work out whether or not that's possible, we need some idea of PPC rates.
That's the part confusing me!
TJ
I'm not griping -- just sharing!
I'm guessing:
1) That this program is going to be hugely successful for Google in terms of generating additional revenue.
2) That Overture will follow suit with a similar program at some point.
3) Many affiliate sites WILL at least attempt to use the program.
My Opinions are:
For those SEOs with affiliate sites and worried about being penalized in rankings by Google for running affiliate ads they now have a way to run affiliate type ads and make affiliate income (through Google) without having to worry about Google ranking penalties for the affiliate ads on the page! --- I love it! If you can't beat'em, join'em.
The people who really need to worry are the affiliate services. If this works well, Google will cut into their revenue in a significant way.
I also feel Google should provide more detailed information on the % payout & believe they may eventually do so. They have to get the program started somewhere and probably want to gather their own stats before they settle (in writing) on specific numbers. ALSO, the more people that demand this additional informatiom the more likely Google is to supply it (at least to some degree).
I fully understand why Google is providing only some minimal filtering mechanisms (URL exclusion) for the website owner, BUT they seriously need to provide a little more control over the filtering to the website owner. The ultimate would be for the website owner to have the same filtering ability as the AdWord advertisers (INCLUSION with "broad matching", "phrase matching", "exact matching" AND EXCLUSION by "negative keywords"). However, as website owners, we seriously need AT LEAST some "negative keyword" exclusion control.
I'll try to stop before I sound like a total salesperson, but I've seen it working on the site of a WebmasterWorld member, and it's really sweet. The member's site is very high-quality (the aim is to accept blue-ribbon sites), but it appeals to a narrow segment--so it could be hard to chase down advertisers. We serve up ads exactly matched for that website, so it works really well for them. :)
Thanks for the compiment ;) It seems I am allowed to say I was part of the trial program, and it worked out well for me. I did look around for other ad networds but I don't want to serve ads about speeding up my dialup, or mens problems. The biggest thing for me is that the ads don't ruin my site with flashing graphics, and that they are not for useless products that are quite often cons.
I think if you really wanted to you could work out the CPC by making a page that noone except you goes to, and advertise on it, and then seeing how much it costs you, and how much you get paid.
My site is a content site, and I don't really have any competition so competing products being advertisied isn't an issue. AdSense would really work best on a content site. If you have more than 200 competitors that advertise on adwords watch out, as you can only block 200 sites from advertising on your site.
Unfourtunatly, if you run the ads on more than one site you can't see which sites ( or pages ) are doing well, and which ones aren't.
Someone asked about affiliate programs for AdSense. I really don't think this will happen for 2 reasons - one is at the top of the ads they say "ads by google" with a link to [google.com...] and the other reason is that they are good enough to sell themself imho :)
I really don't think for content sites you can go for anything other than content targeted ads. Of course if anyone can find an ad system better than AdSense please tell me!
If I have a site about Ferarri's, I don't need a team of PhD's with statistical algorithms guessing that text ads around the key phrase "auto parts" might get clicked on.
Every other ppc with content ads - Sprinks, goClick, searchfeed just let the webmaster choose the keyphrase on each page. Seems to be a pretty straightforward approach, you can see the current top listings, how much they pay, etc. Also, the bit of human intervention allows the webmaster to ensure s/he serves complimentary and not competing ads.
I might try the adsense just because Google intertwines the bid market with the search ppc bid market ensuring high bids. As an advertiser, though, I'm sure to always turn off the content ad option.
BTW, I've taken over a dozen graduate statistics course and have published academic papers using advanced statistical algorithms, but I do not think every data problem requires a statistical solution.
If I have a site about Ferarri's, I don't need a team of PhD's with statistical algorithms guessing that text ads around the key phrase "auto parts" might get clicked on.
How about Ferrari auto parts? I think it's more the fact that google has advertisers for Ferrari parts, wereas the other networks just have ads for auto parts. 1 guess for which ad will pay more.
[edited by: eaden at 10:31 pm (utc) on June 18, 2003]
Besides on on my hypothetical Ferrari site, I have a classified ad section where people buy and sell used ferrari auto parts. Don't want to eat my own lunch, but I'm willing to advertise general auto parts sites after I know people will have looked at my specific offerings.
