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Whether or not we think houzz is worthy, users absolutely love it.
users absolutely love it.
its SEO efforts are likely to be living on borrowed time.
I'm not saying they "aren't worthy" I'm just saying that they are getting way too much broad search that is returning garbage or irrelevant results as well as domain crowding. I'm sure that's of little concern to your wives.
I'd never heard of Houzz until it was mentioned here, and I've never noticed a Houzz result in the SERPs.
My point (again) is that if it's so damn popular, why does it need to dominate such a massive part of the serps?
Dwell time matters to Google.
People can think that, read it, hear it, believe it, but I've argued with people about design "upgrades", been "overruled", told to install them, had the changes double the time on site and page views, take the bounce rate from 85% to 55% and watched the site's traffic completely tank.
[edited by: JD_Toims at 3:15 am (utc) on Nov 2, 2014]
I mean they have 4% of the traffic they used to because they "believed the hype" rather than sticking with what worked and I *cannot* fix it until they stop buying into all the BS people spew. According to GA the site went from an average of: Time on site from 50 seconds to almost 3 mins. 1 page view to 3. Bounce rate of 85% to 55%. Traffic is now at 4% of what it was... Yeah, everyone who tries to manage the numbers has it all figured out, cause the numbers really matter more than people finding what they're looking for. Hah!
I am referring to dwell time because people are genuinely engaged.
Sounds like they made it more difficult to find the information to boost metrics. To me that doesn't sound like the right way to create a better quality signal.
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