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The following pattern is present across quite a few sites that got hit. Here is a few examples.
28/09 = 200 (uniques)
29/09 = 77
30/09 = 5
01/10 = 71
28/09 = 138
29/09 = 49
30/09 = 3
01/10 = 31
28/09 = 261
29/09 = 224
30/09 = 39
01/10 = 302
despite the fact that it is the only site dedicated solely to that one breed of dog
2012 will be remembered as the great culling of web SOHO.
...There are samples emerging now on some trusted sources, that demonstrate Google distinguishing between the REAL business name, which it likes , from that of a site with a service it tries to provide purely for ranking purposes.
I'd say one clear factor in this update is that distinguishment.
What's the plan now? I need some other thoughts on this right now.
What's the plan now?
As usual, if some sites have gone down, others have come up in the serps.
This is something that's been recommended for a while
[edited by: themistral at 9:22 am (utc) on Oct 2, 2012]