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It's surely not a matter of chucking a few union jacks around or giving up if the .com exists ?
How do you make a site which is about a "widget"...look 'Brit' as opposed to US though...?
With this update Google is really destroying small business!
I suspected that Amit Singhal was insane but I never knew he was a serial killer.
Subpages that have nothing to do with the domainname are banned as well.
That said banning EMD sites is a little unsettling/surprising.
[edited by: Leosghost at 2:26 am (utc) on Oct 1, 2012]
From now on if you decide to make a page that sells shoes, you should type "fishing rods" for the subpage
But in addition www.keyword.com or www.keyword.com/somesubpage doesn't rank for terms totally unrelated to "keyword" or "somesubpage". For instance a phone number or a phrase that has no overlap with keyword.com.
My point is that G went from one extreme to another. I think they should have devalued EMDs a few years ago. Instead they ignored them for several years and then instead of devaluing EMDs they banned them.
Your wording "If your content sucks" should be accompanied with your own "Simply uncalled for and unprofessional"