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It seems to be a problem where an exact match domain was ranking mostly because of the domain name but Google decided the website offered poor content.
Not quite, what Matt said was that the EMD algo 'will reduce low-quality "exact-match" domains in search results.' He made no mention of poor content. I think we have to be very, very careful with our language here because we've seen that there are different ways SEs might measure quality.
...points Matt made towards the end of the session was that Google will be looking at why exact domain matches rank so well
Of course, backlinks would be part of it, but the domain name itself has always been one of the most powerful signals in the algo.
I wonder how all this will pan out for the newly suggested $100,000 TLDs that are on the block for consideration now like www.joe.lawyers, www.beater.cars, etc.
[edited by: MrSavage at 8:00 pm (utc) on Oct 4, 2012]
For me that would be an offensive and in my face intrusion (call-to-action, smell-flowers.com, buy-flowers.com). Whereas at the same time the other lady is passively standing by the side of the path enchanted by the flower's fragrance (essence-of-flowers.com, passively inviting me to enjoy it with her.)
Now, lets take the example of Google... of all G's backlinks across the internet how are 'they' linked? I think it would be safe to assume most use the anchor text 'Google' when doing so. So, why aren't they victim of their own algo change?
1. Intent. Usually when you're linking using a brand's name, it isn't manipulative. Also, the Google name has a lot of other brand signals associated with it. Google knows that "Google" is a brand, and is going to treat it differently.
isn't that just your personal preference though? other people might have them the opposite way around.
anyway, with your example, you are at an advantage because you can see the women PLUS their actions. you have the full picture.
there is no possible way that you could judge which one was the better site.
and if, as expected, they are already marking the quality of these EMD sites down through Panda, why would they get an extra penalty now just because the domain name had some relevant keywords in it?