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Google Updates and SERP Changes - June 2012

     
3:40 am on Jun 1, 2012 (gmt 0)

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< continued from [webmasterworld.com...] >

Traffic from G is down by 30% over this month. 20% from Knowledge Graph day and 10% from Panda.

I changed the site from being static width to fluid width (CSS changes only). I did that around Mid-May. Also moved the members section to a subdomain last week.

Other than that, I've just been adding content to pages which needed it.

Is it even possible that the fluid width change (was originally 990 width) would cause a Panda smack?

My main terms are still the same (although, none are #1 since they lost that ranking in January). It's the terms which usually get 1 or 2 hits which completely disappeared. That made up a big chunk of traffic.

[edited by: tedster at 1:48 pm (utc) on Jun 1, 2012]

8:39 pm on June 9, 2012 (gmt 0)

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The reason I asked if Amazon even should show up in the SERPs was that people know to go to Amazon anyway, don't they?


Sure. But Google isn't in the hipster business, where they want to introduce you to great things you've never heard of.

Google wants to do their best to give you results that they think you will like. Most consumers seem to like Amazon, so showing those results is a pretty safe bet for Google.

I'm as frustrated as everyone else with what feels like brand domination in the search results, but I understand why Google feels differently. In all honesty, it's probably what most consumers want to see.
8:46 pm on June 9, 2012 (gmt 0)

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Lost another 30% of our google traffic... Looks like I'm going to be taking my business offline.... Or drastically changing the way we do things... This night and day fluctuations is just not good for business or my health! Besides after over a year of struggling with grappling with panda, I don't like the direction that I see things going online.
8:57 pm on June 9, 2012 (gmt 0)

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Sand that would pretty much go without saying in that most understand why they do it. Plus they certainly arenít going to stop it and MS not.

Personally for over a decade Iíve always believed in the concept of the stand-alone web site. In other words if youíre large enough you donít need the few remaining search engines amplifying your grasp on the Internet. It truly becomes anti-competitive. As search engines eliminate more and more of their competitors you just re-concentrate the wealth back into the hands of the same people who dominated print and TV media.
9:18 pm on June 9, 2012 (gmt 0)

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As far as Amazon ranking with a bunch of different pages for a given search result, that seems to be a major issue right now that is not just applied to Amazon. There are a lot of similar results from the same domain ranking for consecutive results right now. I am going to cough it up (for now) that there is an update coming and it is not finished rolling out.

If we are still seeing this issue by tuesday next week, I will be concerned. I am seeing FAQ pages being ranked above actual useful product pages from other websites. It is kind of scary, but I have confidence that google will correct this.

But for now, I see one site owning 5 positions in the top ten, about page and 4 similar product pages. How lucky must that webmaster feel right about now? haha
12:42 am on June 10, 2012 (gmt 0)

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It is kind of scary, but I have confidence that google will correct this.

That's wishful thinking.

It's been scary for a couple of months now.
(big brand domination)
12:47 am on June 10, 2012 (gmt 0)

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In all honesty, it's probably what most consumers want to see.
If you want to buy something from Amazon - why use Google.
1:09 am on June 10, 2012 (gmt 0)

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@bobsc, I totally agree with it being scary for months and why use Google if you want something from amazon? That'sjust my point. There are other big brands that I don't see showing up in the SERPS but Amazon does for some very odd reason. I remember when Amazom disappreared from the SERPS and the outcry there was, and how quick they came back. Maybe Google doesn't want to step on Amazon's toes again because Amazon doesn't use Adwords, do they? I think they DEMAND to be in the top and Google doesn't know how to handle it in their algo..... The algo says Amazon's pages are crappy so they actually shouldn't be in the SERPS but we HAVE to have Amazon coming up....
2:44 am on June 10, 2012 (gmt 0)

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It's been scary for a couple of months now.

Reality check, please. You can go back ten years or more in this forum and see similar commentary.

The purpose of this thread is to notice when updates happen and analyze what they are. Please stick with that direction.
5:10 am on June 10, 2012 (gmt 0)

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So is this an update or just a summer vacation event when kids are off school. I am down 30%. I only see few people got hit. What about other? Are you up or down?
5:21 am on June 10, 2012 (gmt 0)

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I'm definitely seeing a change in my keyphrases. Lots of long tail and synonym phrases. Also, more typo queries. I'm beyond speculating what any of this means. My traffic stays the same (lousy) no matter what.
1:03 pm on June 10, 2012 (gmt 0)

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@tedster, you are totally right and that's what is scary ;) we have been debating this for 10+ years so that's how long it has been going on and we still are fumbling in the dark. I am thinking we will never figure out what Google are up to since they are operating on a bigger scale than we will ever know and our sites that we hold dear is just a piece of the puzzle for Google. If our piece don't fit, throw it away or try to shape it the way Google wants it. They we might fit but be of the wrong color so we'll be saved for a rainy day on the back burner.
I have totally redone my web site to see if that would help. I was thinking that it couldn't get much worse so what the heck. That is most likely why there has been a real increase of crawl the last week and I am waiting for all the 301's to ripple through . Bing has picked them up but so far Google hasn't, except for very few pages. What is weird is that they show errors in pages that are redirected. Do they just download lots of pages and cache them for later use? Probably. They seem to be at least week late.
I had a little upswing yesterday from Google but this morning it seem as bas as it use to be now. If it wasn't for other search engines, we might as well not be online at all.
I agree with @bobsc, for the first time in my life........
1:28 pm on June 10, 2012 (gmt 0)

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@My_Media

This weekend i have a 20% drop in traffic, however my SERPS did not change. So maybe it is because vacation, i hope it is.
2:17 pm on June 10, 2012 (gmt 0)

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My traffic started dropping June 8th and then on June 9th it looks like it's down 20 -25% over all. It only effected one of my sites so I think the brilliant minds at Google did another crazy update.
2:29 pm on June 10, 2012 (gmt 0)

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Yes my site's traffic started dropping on the June 9th too... I too think it is an update :S
2:42 pm on June 10, 2012 (gmt 0)

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One of my site is down by 20% since 06/09. I believe another update by Google. God knows what these people are up to.
2:56 pm on June 10, 2012 (gmt 0)

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I am seeing another thursday night update. one of our sites is seeing some pretty big declines in google organic referrals starting friday. that particular site has been skating on the the edge of panda for a year now, so i think the update is panda related - maybe a tweak or a data refresh, who knows? US ecom.
3:34 pm on June 10, 2012 (gmt 0)

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Three of my sites are down by about 50% for search across the board - Google, Bing, Yahoo, all of 'em - but my keyphrases and rankings are unchanged. This is typical for a holiday - a simply drop in search volume because people just aren't online and searching that much. But it's not a holiday. Hmm. I know they're having scary storms in parts of the US, but otherwise maybe just a lot of people are outdoors in the parts of the world where it's summer?

[edited by: diberry at 3:39 pm (utc) on Jun 10, 2012]

3:38 pm on June 10, 2012 (gmt 0)

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diberry, check your longtails - our major keyword serps are unchanged too.
3:40 pm on June 10, 2012 (gmt 0)

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@Wingslevel, I just rewrote my post - I'm seeing drops on ALL search engines. This feels more like holiday (lack of) traffic.

I did look at my longtails, and they look good. In fact on one site that's been in flux since Penguin, they're looking better than they have been.
3:56 pm on June 10, 2012 (gmt 0)

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I run a popular tech/app reviews blog and starting June 9 I am seeing about 25% drop in traffic. The traffic from Bing is normal but traffic from Google is down.
1:53 am on June 11, 2012 (gmt 0)

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Another drop in traffic over the past few days. This is the lowest level of traffic since 6 months after launch date in 2004.

Absolutely horrific. Been getting hits for only 1000 different keyword terms. Before, it was getting over 4000.

Traffic is now about 1/8th of what it was before February 2011.
4:58 am on June 11, 2012 (gmt 0)

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I'm wondering if this is Penguin 2.0. I'm seeing 1/2 the links I had before in webmaster tools. Never spammed links either.
7:23 am on June 11, 2012 (gmt 0)

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Yes antoher 50% kill. Now down to 25% from pre penguin.
Never been seen site with nearly no relation to niche/keyword in serps, but lot of amazon crap.

WebmasterWorld shows lot of crawling errors with deleted sites long ago.
8:10 am on June 11, 2012 (gmt 0)

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+1 Penguin 2.0
8:17 am on June 11, 2012 (gmt 0)

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+1 Penguin 2.0


Don't think so. Penguin use to be consistent and uniform change.

Could be Panda 3.7 data refresh, who knows ;-)
8:20 am on June 11, 2012 (gmt 0)

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Google traffic also down over 50% since pre-Panda. This has also coincided with concerted (unsuccessful) DOS attempts onto our site from China and Ukraine, plus massive black hat pharma spam links to my site. The final straw was the site's index page vanishing from all site: commands on google. My only option there was to to notify google via a reinclusion request, and the index page is now back in rankings, but positions have not been regained. All very bleak.
8:23 am on June 11, 2012 (gmt 0)

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+1 Panda 3.7
8:49 am on June 11, 2012 (gmt 0)

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Thought my site had dropped significantly but it's actually up on most searches. However on a few searches another site has been rewarded with 4 listings on which has really pushed mine down the list.

I see a lot of this on Google now. Are they failing to serve the most relevant page so give people the choice of 4 pages from each site? Crazy.

Even mine has 3 listings on some searches and it's constructed in a way that G should be able to serve the most relevant page with ease.
9:39 am on June 11, 2012 (gmt 0)

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Over the past few days I have been noticing multiple results for the same site on a wide variety of search queries, some search queries have the same site listed 4 or 5 times on the same page. This effect is pushing lower ranked key phrases way down the listings. All this seems to be doing is favouring the top sites on any given keyword even more.

Is anyone else finding this at all within their niche?
9:58 am on June 11, 2012 (gmt 0)

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@MustardDan, a number of members have mentioned this oddity in various threads around the forum. We've now got a thread to focus on it. [webmasterworld.com...]
This 362 message thread spans 13 pages: 362