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Google Updates and SERP Changes - June 2012

     
3:40 am on Jun 1, 2012 (gmt 0)

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< continued from [webmasterworld.com...] >

Traffic from G is down by 30% over this month. 20% from Knowledge Graph day and 10% from Panda.

I changed the site from being static width to fluid width (CSS changes only). I did that around Mid-May. Also moved the members section to a subdomain last week.

Other than that, I've just been adding content to pages which needed it.

Is it even possible that the fluid width change (was originally 990 width) would cause a Panda smack?

My main terms are still the same (although, none are #1 since they lost that ranking in January). It's the terms which usually get 1 or 2 hits which completely disappeared. That made up a big chunk of traffic.

[edited by: tedster at 1:48 pm (utc) on Jun 1, 2012]

2:58 pm on June 27, 2012 (gmt 0)

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Not sure why so many people are wasting their time complaining about the 2nd and 3rd page results. Barely anyone goes to the second page, most don't even scroll past #5


I'm sure pretty much everyone is now!
3:21 pm on June 27, 2012 (gmt 0)

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Please - take any further discussion about host crowding and brand jamming to the thread Host Crowding vs Brand Authority [webmasterworld.com]. Thanks.

We want to use this current thread here to discuss actual Google Updates.
3:29 pm on June 27, 2012 (gmt 0)

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We want to use this current thread here to discuss actual Google Updates


tedster, is this not an update? I don't know what you're seeing but what I'm seeing in the SERPs is an absolute mess - and it only started a week or so ago. I'm sure something has happened recently to cause these crazy results.
4:25 pm on June 27, 2012 (gmt 0)

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@jkdt0077
When a specific new update is identified and confirmed, then the moderators usually create a special thread for it.
5:20 pm on June 27, 2012 (gmt 0)

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it only started a week or so ago. I'm sure something has happened recently to cause these crazy results.

Are the results you're talking about for high competition queries or long tail phrases - and how are they crazy?
5:58 pm on June 27, 2012 (gmt 0)

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The results I'm seeing are for most searches that I'm trying.

I've never seen before where so many results are from the same site. I don't know what this is like for other countries but in the UK it's just really weird.

[edited by: tedster at 6:55 pm (utc) on Jun 27, 2012]

6:56 pm on June 27, 2012 (gmt 0)

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We do have a major thread discussing this change - see Host Crowding vs Brand Authority [webmasterworld.com]
8:03 pm on June 27, 2012 (gmt 0)

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6/27/12 3pm est U.S.

just took a beating on a site that was slightly effected by the original penguin. all pages that were previously hit have now lost positioning by the 100's (from #6 to #370 for example). Might just be this site, if not there is some kind of update going on.
9:29 pm on June 27, 2012 (gmt 0)

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5pm est U.S.

rankings back to just a bit better than earlier today. Crazy shift, punch in the gut feeling.
2:49 pm on June 28, 2012 (gmt 0)

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anybody seeing 100 results on the first page of a query...google is showing 100 results per page...same pagination but populating 100 results on first page
2:56 pm on June 28, 2012 (gmt 0)

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has to be an update going on AGAIN, google referals down 20%+ acroos all keywords
6:12 pm on June 28, 2012 (gmt 0)

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Yes there was an update on the 25th.
Here's a link to the thread about it.
[webmasterworld.com ]
2:10 am on June 29, 2012 (gmt 0)

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Well, I thiught there was a little bit of recovery today when hits were up 15-20% compared to the last days, but then it has tapered off again this afternoon and might probably end up with the same numbers as the last few days. So what was the point? Did I reach the limit so they had to squeeze a little bit or the people that do find my site change from hour to hour and day to day. When I check my keywords tracking then there has been a little shift in certain words but that can all be because of the re-write of the web site. I am sure a lot of the ups and down right now is because of the changes I have made and the algo changes. Most likely both.
5:38 am on June 29, 2012 (gmt 0)

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has to be an update going on AGAIN, google referals down 20%+ acroos all keywords


It probably has nothing to do with Google. Extremely hot weather in parts if europe + very important soccer game Germany - Italy last night.
8:07 am on June 29, 2012 (gmt 0)

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@Chrisv1962

I wish, unfortunatley my site is US targeted. Ive seen a gradual decline over the last 3 days.
11:31 am on June 29, 2012 (gmt 0)

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Yep, ended up about the same as usual after all and the morning starts off slow as usual nowadays. So why a little bit of change when it winds up the same?
3:12 pm on June 29, 2012 (gmt 0)

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@chalkywhite

Looks like we got a little bit of a boost at first, then slow decline again for our ecomemrce site. So much for always being white hat.
3:26 pm on June 29, 2012 (gmt 0)

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i have a hunch they didn't like what they saw (or what the user data came back with...) after they rolled out the panda refresh on Monday. On Wednesday I think they either rolled it back entirely or at least substantially.

i had been thinking it might be just data, but the changes i have seen are to big for that - i think it was algorithmic
3:57 pm on June 29, 2012 (gmt 0)

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@wingslevel I am not seeing any form of rollback, looking at positions and stats. This may be because the Panda penalty has now been removed entirely from my site and the others around have moved? Either way for my UK site there is no change.
5:01 pm on June 29, 2012 (gmt 0)

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One thing that seems to have changed recently for my Panda/Penguin affected site is that variations on queries and synonyms are much more pronounced than in the past.

Historically if I ranked well for "Cheap Green Widget In Texas", I would also rank just as well with the keywords interchanged as long as the intent remained the same. So "Texas Cheap Green Widget" would yield similar results, or "Green Widgets in Texas Cheap" etc. Now my site only ranks for maybe one variation in the top 10, but is nowhere to be found for the others.

The same holds true if you use common synonyms - which in the past Google had no trouble with.

Is this change common to others, or is it somehow the result of a certain word orders being over optimized either on page or through anchor text etc. I can't get my arms around this problem. My pages still rank well for certain combinations of words, but where they used to rank for almost every combination of those words, they don't anymore. It's hard to say a page is penalized when you see it rank using the exact same words as a query where it doesn't.
5:38 pm on June 29, 2012 (gmt 0)

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On Wednesday I think they either rolled it back entirely or at least substantially.


This is what I saw for my site too. Tuesday was looking like a slight panda recovery then Wednesday it was gone - as if no update had happened at all.

On Monday and through half of Tuesday I was seeing far improved rankings for some of my important keywords. These rankings may have even put us back to Pre-panda 1.0 if they had stuck. But I kept seeing fluctuations between those new Panda 3.8 rankings and the old 3.7 during Tuesday afternoon. What "stuck" finally was the old rankings.
6:58 pm on June 29, 2012 (gmt 0)

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@Bloard, I've noticed that too - and also ranking for the singular version of a term, but not the plural, or vice versa. It started around the time of Penguin, and I suspect it's a Penguin issue rather than Panda (although there was a Panda update days before Penguin) because it's got to be about targeting keyphrases. Or so it seems to me.
7:20 pm on June 29, 2012 (gmt 0)

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so maybe they implemented the penalty in layers - petehall didn't get impacted by the last one (on wednesday) and we did. now, if we only knew which layer that was...
8:58 pm on June 29, 2012 (gmt 0)

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@ wingslevel

Same thing happened to one of our US ecom sites. We saw a big increase in G referrals around 2PM EST on Monday after a slow start to the day. Tuesday we hit an all time high in G referrals. Then on Wednesday it was going strong and all of a sudden between 2-5PM EST it slowed to a trickle. I looked at the serps and almost everything looked the same. Then after 5PM EST it started to pick up to where it was the past two days. Thursday ended right back on track, hitting all time highs for G referrals on a Thursday and second most for any day in this sites 7 year history.
9:14 pm on June 29, 2012 (gmt 0)

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On Wednesday I think they either rolled it back entirely or at least substantially.


One of my sites is still doing great since the Panda refresh, but another did go back down on Wednesday.
10:04 pm on June 29, 2012 (gmt 0)

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So maybe Wednesday was panda 3.8A.....
10:35 pm on June 29, 2012 (gmt 0)

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So maybe Wednesday was panda 3.8A.....


Or... Penguin refresh? None of my sites have been affected by penguin ever.
12:36 am on June 30, 2012 (gmt 0)

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I know that URL errors and stuff like that in theh WMC is not good to have so I am trying to fix whatever there is as much as possible.
When you add some google code you don't expect to get URL errors do you? I added some AdCode from the DFP and just copied and pasted it but now I get errors of missing URLs. That's just not right :(
5:07 am on June 30, 2012 (gmt 0)

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@snowman68
Your figures are interesting because you give them hour by hour - do your visits from 2-5 EST come from Europe? We are seeing definite drops in Europe traffic during the main football matches in Euro 2012, which could explain your movements.
Probably set to continue with important tennis matches at Wimbledon...
1:41 pm on June 30, 2012 (gmt 0)

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We are located in the USA, with about 85-90% of our traffic coming from here. 2-5 EST is typically one of our more busy times during the day.
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