I lost 5 websites from top 5 Google AU, for 9 years i worked as a donkey to provide good content, good links , etc...Now i see how all of them are melting ..just speechless..
Yes, but...but....build the sites for your user!
I had a colleague say that to me this afternoon. "you can now go back and built a high quality site".
....my site WAS high quality before it got replaced with a site from India ranking for the advertiser's brand name.
The basic takeaway from all these Google updates is this:
The statement "build a high quality site for your users" is a crock of sh--. If you do that, then you won't get any traffic, because all of the traffic on the internet (for the most part) comes from Google (at least the traffic that turns a profit).
So this is why we "built the highest quality site for the Google algorithm".
This is why we see what looks like crappy sites in the rankings.....because Cutts and crew can't get it 100% right.
So we build for Google.
These latest rounds of updates are NEVER going to kill webspam as we know it. Much like Agent Smith in the Matrix movies....it will just keep coming back in form after form after form.
Meanwhile, the honest webmaster pays the highest penalty because Cutts and crew have not solved the problem, only made it worse.
<<edit>> I'm ----><----- that close to putting my old black hat on again and showing Cutts what spam really is. As Jules would say in the final scene in Pulp Fiction:
"....but I'm trying reaaaal hard to be the Shepard".