No it's not competitive but that's not the point I'm making. How can a new site for any two word term that has half a dozen new backlinks go straight in at #1 no matter if it's the least competitive term on earth.
It makes a HUGE difference what the search term is and HOW competitive it is. The mistake many webmasters make when trying to rank is that they think they need to beat Google. That is a completely wrong view.
You only need to beat your competitor! That is the way it has always been (up until now anyway - these latest updates turn everything on its head).
If you target a phrase that no-one else has optimized for then it is VERY easy to hit the number 1 spot on Google - sometimes within a few hours.
NORMALLY, you could do this with any useless term that has never been optimised but if you tried doing what you did with a competitive term you could bet you get completely different results (if any).
However I do take on-board that with these latest updates some very strange things are happening. New sites are ranking well in my niche also but we have seen things like this happen before.
In previous updates many times garbage sites rose to the top of the SERPs for a short while before things eventually settled down to a more "normal" state.
IMHO the difference with this update is:
1. The scale of the problem.
2. The outrageously bad results in the SERPs.
3. The length of time it is taking things to get back to normal is way beyond what we would normally expect.
I think things will have to settle down soon because if this is going to be permanent then Google is in serious trouble. In all honesty we have to assume that this is a huge shake up of the indexes and what we are seeing is sorting on a massive scale.
After all Google cannot allow such clearly visible junk sites to keep outranking sites that have something valuable to offer. For example, a 5 page site with no content and only pixelated images and sites with outdated news feeds is NOT what Google wants in its SERPs regardless of what direction its company goals are pointing it!
Google got to number 1 by beating its competitors and serving up the best results. They may now be more interested in advertising revenue and ensuring their algo keeps the money rolling in but they still want to give better results than Bing and Yahoo (which they aren't currently doing) to keep them with maximum market share.
So, this must pass....eventually.
Haven't some people, who were hit first in early March, already reported their niches and searches are returning to normal?