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[edited by: tedster at 4:54 am (utc) on Apr 1, 2012]
competitive key term in the financial sector, ranking top 3, unrelated to the topic, ranks only because it links to a relevant site using invisible links in the footer. Spam is alive and well, Google simply pushed it to the top.
- Several years old.
- Old style link building, Niche directories, BOTW, DMOZ, asking Webmasters for links, link out to quality sites only. Linked in from manufacturers, niche professional associations, etc.
- Specific pages hit, not entire site, but the main pages, in the main menus were hit the hardest, which leads us to feel its an over optimization, anchor text thing.
- Business name (same as domain) still ranks #1, shows sitelinks, etc.
current Over-Optimization Update
I really only need about 20 pages on my highly targeted niche site for my users the rest are for Google. And all of my satellite sites are for Google, and all of the other folk's sites that I help out in exchange for links are for Google, and all of the directory entries are for Google, all the email resquests I send out are for Google.
So some people are appear to be saying that all their sites have been hit.
What is the consensus here?
Is G downgrading a Webmaster and all his work, or is it that all the sites of a particular webmaster have something in common.
what exactly is deemed an unnatural backlink profile this week?
I'm sorry for your pain, but this is just flat out not true.