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What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
A creative person can and will find a way to circumvent whatever algorithm Google serves up. Panda may be difficult to crack, but it's not impossible.
Sure you can, but it would be much more difficult to make a social mention go viral.
...we are in charge of over 200 companies social media outlets, i can make 100 shares with a click of a button to spread gradually with artificially emulated spikes over the course of 48 hours...)
Note that Google didn't make an announcement, someone just happened to note it as a result of a question at SXSW.
Especially in this case (not an "announcement" or press release, but a conference Q&A session with webmasters)
We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks.
All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site.
I wish they would just get it over with already and kill organic results.
And what about the sites with great content that have hired SEOs to try and fix their site to fit with all the rules you keep spouting?
no one is allowed to get to the top of the league by spending money.
You can read into comments several ways, I bet GoogleGuy ... is laughing at how much noise a few comments of his are making.
if google was in charge of football, they'd penalise teams for trying to score a goal. they'd penalise teams for spending money on players too. no one is allowed to get to the top of the league by spending money.
It's my personal opinion that search engines need to do everything they can to limit the effectiveness of SEO, because I feel that the increasingly aggressive application of SEO will create an increasingly unnatural web, if it hasn't already.