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What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
Excellent - that comment really needs to be emphasized. Please, do not jump in with all kinds of comment unless you have actually listened to the recording.
It was more of a list of "the most important elements for SEO". It was a list that pretty much said your keywords should be in the page title, meta description, meta keywords, h1 tags, bold tags links etc etc. So I did just that. I put Blue widgets in all those key areas. The site did have unique and original content and by all means looking back today it should have ranked!
Correct me. Doesn't this contradict some of the advice Google itself has given in various places, for website designers hoping to make their sites both more useful and more visible? Will analytics or webmaster tools or adsense now suggest to a web designer something like "you haven't done [whatever] and you might want to consider [whatever]"?
Google is a complete joke and I hope Bing sees this and realizes this is a perfect way to capture market-share. Bing doesn't need a billion-dollar advertising campaign, because once guys and gals like us start seeing that Bing is better than Google, due to the nature of the internet, it will spread like wildfire, all the way down to average mom-and-pop-internet-user.Unfortunately, as much as I want this to happen, it’s going to take a while. Thanks to us, Google is entrenched in people’s minds. It was a grassroots effort of people talking about Google that got them to where they are and because of it many people associate Google with the Internet.
Ma Bell and Baby Bells anyone?
We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.
- Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
-Don't load pages with irrelevant keywords.
[edited by: reseller at 7:30 am (utc) on Mar 18, 2012]
@tedster, so surely it can be made more sophisticated?
@reseller, so what is new? What is the new rollout
You can buy twitter followers and mentions, Facebook likes and fans, Stumbleupon likes etc.
Above makes me think that it could be that the audio which Barry Schwartz refer to in his article on Search Engine Roundtable is an old one from around 2007
Incidentally, google has a -100 penalty for tweet spam. Which is to say hourly tweeting the same url over and over again with just a few different tweet text variations. But it only lasts for a week or so. This is not speculation.
Thats all old news which has been part of Google quality guidelines for ages.