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What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
[edited by: Webwork at 4:13 pm (utc) on Mar 16, 2012]
If I was being really cynical, I'd say that Panda was a complete clusterfsck and they are trying to recover from the mess it made.
[edited by: backdraft7 at 5:05 pm (utc) on Mar 16, 2012]
If all this isn’t really new, why’s it getting played up so big with the Wall Street Journal, as well as Mashable last month? Mashable even quoted Google talking about its “knowledge graph” for the first time that I’ve seen.
My take is that Google’s pushing these technologies for some good PR, and they are in turn being blown up out of proportion to what will really happen.
Google’s been under intense pressure in some quarters since rolling out Search Plus Your World, pressure that its results aren’t as good as in the past. It’s helpful to counter that type of bad PR with interviews talking up forward-looking technologies. Heck, it’s right out of Bing’s playbook.