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backdraft: I get these "windows" of sales only minutes apart, then hours of nothing. It's as if Google can turn us on and off while still showing our site in the SERPS. That is very strange and an experience shared by other sites over in the UK. I am in the US.
Here's a small sampling of past and recent discussion:
1. Google Traffic Throttling - where are we on this? [webmasterworld.com]
2. Time of day rankings changes [webmasterworld.com]
3. The Yo Yo Effect - is it now getting worse? [webmasterworld.com]
4. Huge drop in my blog traffic [webmasterworld.com]
5. Google Toggles our High Ranking On/Off Again and Again [webmasterworld.com]
6. One day spike in Google referrals [webmasterworld.com]
7. Is there a threshold for google traffic? [webmasterworld.com]
And there's more where that came from.
It seems like it's a lot harder to pin down now, and it was never easy. So what do you see? Is anyone wrestling with this on their own sites? Any ideas how it is being accomplished?
we monetize the site via a combination of 70% direct ad sales, 20% adsense ads and a handful of direct discrete affiliate agreements 10%
The traffic spigot turns on and off at apparently random times.You more than most seem to be in a position to verify the "throttle effect", with a dedicated server and a decade of data behind you. But here's my question: Is it only Google that is turning on & off? OR, are you seeing it from multiple sources (G, Bing, Yahoo, etc)? If it's only G, then it appears from your posting that your biz is highly dependant on Google traffic, to the point where they can shut you down if they shut you out. If however you see the decline across the boards, then the water gets very muddy and I wonder, how can that be?
Also I don't use Google Analytic, since IMO, that's also one way Google controls traffic to your site. I noticed this 3 years ago when every time I have Google Analytic on my site, my traffic would die off.
As I mentioned in another thread, traffic turning on and off, taken on its own, sounds more like DNS Cache Poisoning [webmasterworld.com] than something Google is doing.
I threw this up on the home page as a nominee for thread of the year.
So the question is, how many of you are seeing the throttling without having Analytics set up?
Shaddows: Using a multivariate dataset, across a range of different keyphrases, user intents and user types, Google exposed our site in marginal but significant ways (putting us up one place, dropping Universal search, above or below shopping results, etc). They did this with (at least) four separate sets.
We talked about 3 very big buckets of intention "informational, navigational and transactional" - although I'm sure Google has a much more refined set of user intention buckets than this. Another user intention could be "locational". There's little doubt that some queries have an implied geographic component.
Here's the missing piece in that analysis. In order to tailor specific SERPs to specific user intentions, Google must also assign each website, and possibly each URL, to a specific taxonomy. Only then would they understand which type of page should be returned to which type of user intention.
It seems to me that Google has cranked up some kind of statistical testing - one that tries out a given page against different types of query intentions, and then takes note of the results. After a while, they could discover which intention taxonomy works best and then make a more stable assignment of website type - and some pages might have more than one type.
Yes, this thread is not the place for complaining.
Serious analysis only, please!
Why are the number of impressions (24,900,000) for our web site stays exactly the same for the last three months?
When you see 24,900,000 you should really think of it as 25M +/- 2.5M. Which tells you that the number of impressions has remained within plus or minus 10% for the duration you are referring to.