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How to handle variants on e-commerce website ?

         

Jiti

10:40 am on Apr 16, 2026 (gmt 0)



Hello, this is an issue that regularly comes up on e-commerce sites, and I was wondering how you handle product variants.

A product can have color variations. In that case, I tend to think that having a main page with a canonical tag pointing from all color variants to it makes sense, unless you specifically want to rank for “product + color”.

Where it gets more complicated is when the product also comes in multiple sizes or includes additional options. A product with 15 different colors and 5 different options quickly leads to 75 variations, meaning 75 different pages.

How do you handle this on PrestaShop or Shopify?