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Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
[edited by: mrguy at 2:10 pm (utc) on Sep 9, 2010]
It is interesting.... I find myself browsing results completely unrelated to what I'm looking for just because they are appearing there.
"I could play with this all day!"
joined:Jan 7, 2010
It's like giving someone an answer before they get a chance to ask a question, how annoying is that!
One thing i noticed is that organic results drop deeper below the fold , so as a user i spend more irritating time scrolling up and down.
This may not be a straight forward roll out. No doubt plenty of tests ahead.