I do think that this AJAX serps release is just the first in a long line of improvements that will change the way SEO's focus their client's sites. Indeed how users come to find information.
Here's my crystal ball predictions ( no idea ... just a bunch of hunches ), say from now to say 5 years out from now.
- Trophy terms will be dead - no need for them
- Deeper , more unique content will strengthen to be king
- Social media buzz will become more and more powerful
- Ranking penalties will not be necessary in the majority of cases
- Spam content will be filtered out by default quicker and removed from the indexes
- IBL's from 3rd party sites will be of less importance
- Site architecture and internal linking signals will strengthem in importance.
I think that some site owners will respond with dynamic onsite lisitings of their own , so how this co exists will be interesting.
Google is really faced with some enormous challenges of it's own , and i just wonder if it is going to be caught in the vortex of technological change.
Right now i see social media and community dialogue as a major emerging trend. Google must surely be 2nd fiddle to this since it is not the source of those communities.
And some applications in highly used verticals will circumvent search. Google is a high level proposition and strategy tells us that to be the master of all you may become master of none. Gradually, i see a slice here and a slice there of specialist alternatives that reduce the overall dominance of Google , even though it may remain as the only player left in it's field.
However, i do see this as a remarkably transparent approach by Google which may be it's strategic nemesis. It is declaring very openly it's vision for the future , and to cement it , it will take a while , because consumer behaviour is established in the ways it currently works.
Other applications could take advantage of this by introducing facets of Google's vision into their technical offerings in that available time window - and that is significant leverage in itself. I do think this is a watershed step and all of us who work with SEO / PPC as a key component of their business' need to be extremely nimble. In my view this is the biggest signal for future disruption that we have seen in over 10 years.
.... just my thoughts
[edited by: Whitey at 11:16 pm (utc) on Sep 8, 2010]