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Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Anyone at the plex ever heard of "if it aint broke dont fix it?"
[edited by: Web_speed at 1:07 am (utc) on Sep 9, 2010]
"Google certainly has the power to guide searchers into more profitable search queries," said Kevin Lee, chief executive of search engine marketing firm Didit.com. "While eliminating the noise of people's true, personal search behavior, (Google) create(s) a herd of searchers using common queries."
Google spokesman Jim Prosser acknowledged that some head terms would appear more often with Instant Search, but he said that users would continue typing out queries if they don't quickly find what they are looking for. He added that it was too early to say how the new feature would impact keyword pricing.
^ so its pretty much confirmed, goog is now just a PPC engine
I think this will have a negative impact on 3 or 4 words or longer searches as users will get distracted with other results by the results being showed prior.
.. attempt to kill long tail