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Yahoo Cloaking Their Own Pages

         

mbennie

3:02 pm on Apr 15, 2004 (gmt 0)

10+ Year Member



Yesterday I happened to do a search on Yahoo for a popular attraction in a specific city.

In the top 10 of the serps was Yahoo's own listing.

"<Attraction Name> <City> at Yahoo Travel"
<Attraction Name> and other <City> entertainment in the Yahoo Travel Directory.

When I clicked the link I was redirected to the main Yahoo travel page where I could, of course, book travel to this particular city.

I was curious and went back to the serps. No cached page. Couldn't believe that Yahoo would spam their own engine in such a way and clicked the link again. Same thing.

How can any Webmaster compete in an environment like this? How can Yahoo be trusted anymore?

Robino

3:05 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




I've seen this before.

It totally undermines their credibility!

Not a good move.

Sanenet

3:06 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try typing something like "Hotels in ****" into Ask Jeeves - you get their own little affiliate search box come right back at you!

soapystar

3:16 pm on Apr 15, 2004 (gmt 0)

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anyone notice the total of absence of Tim to explain yahoo spam and cheating and the banning of sites that never cheated in their lives! Cant defend the indefensible i guess.

Robino

3:30 pm on Apr 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Yahoo! is a mess. I don't even know where to start.

20% of my SE referrals still come from Yahoo! so I don't really worry about it for now.

Tim

4:42 am on Apr 16, 2004 (gmt 0)

10+ Year Member



Soapystar,
I have a job in addition to taking part in this forum remember. I will definitely look into this spam report and make sure that this group abides by the content guidelines that every other content provider must abide by. Someone please sticky me the query so I can look at it. I did a bunch of queries and couldnt duplicate this.
Tim

martinibuster

4:48 am on Apr 16, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I have a job in addition to taking part in this forum remember.

Yes!

edit_g

4:48 am on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How do you know it wasn't just a page they'd recently taken down, and it redirected you instead of giving you a 404?

blaze

12:40 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is why Google is superior .. they don't compete with their customers.

steve40

12:57 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It does seem that Yahoo Is Purely profit driven as all companies , but maybe if they just keep doing what they are doing profits will continue to rise but for how long , it is not webmasters who make search engines popular but searchers, and it could be searchers will start to feel they do not get the results they expect and may use a different SE only time will tell
profit is an important part of any business but sometimes the quest for higher and higher profits can become the downfall witness the demise of Looksmart and many others on the internet
steve

DaveN

1:05 pm on Apr 16, 2004 (gmt 0)

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lol ... here we go again bash bash until Y! dropped google it was always google is and google that bash bash... why don't Yahoo switch blah blah... now they have grass isn't that green on the otherside... give then a break let the dust settle on the new yahoo! and rememeber we can come back and moan when sitematch kicks out our INK pfi pages....

have fun!

DaveN

helenp

1:49 pm on Apr 16, 2004 (gmt 0)

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>>>lol ... here we go again bash bash until Y! dropped google it was always google is and google that bash bash... why don't Yahoo switch blah blah... now they have grass isn't that green on the otherside... give then a break let the dust settle on the new yahoo! and rememeber we can come back and moan when sitematch kicks out our INK pfi pages....<<<<

Really do you think that though before people bashed google, now they shouldnīt bash yahoo.......?

If something is wrong itīs just wrong and should be criticized independing if the bad before was other or the same bad one,.... supose people will keep on bashing google when google do something bad.

Remember some sites are already kicked out, since long ago, or better said ever was included....

DaveN

2:28 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



helenp.. it's comments like : anyone notice the total of absence of Tim to explain yahoo spam and cheating and the banning of sites

it was the same for GG ... usally it's one of two reasons why these guys aren't posting.

1) they post they get attacked... yer sure I would hang around too
2) they are try to fix or change algo, filters...

All I'm saying is personal attacks will only drive the good guys away..

DaveN

steve40

2:57 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Daven
I agree with your comments re: bashing Tim as if I was Tim i would stop participating ( I think in general if a question is asked politely and is possible for tim to answer , he has tried to be helpfull and honest within the regions of adheering to company policy ) and we should thank him

but i do think comments re: Yahoo serps good or bad are OK and should be accepted

some may be doing very well in Yahoo serps others are not even in the database

Others feel Yahoo serps are to commercial and as they add more prominence to their own properties i.e. travel , Auto , Property , Shopping , Finance etc. and others to come plus PPC from Overture / Sitematch and will leave only the crumbs for webmasters now and in the future unless they have large PPC budgets,

Only time will tell if Yahoo continue to match searchers to their searches , if search results go lower and lower below the fold and searchers become more and more weary of the advertising I suspect Sitematch will come into its own as poor old joe public will not even realise that supposed free search results contain hidden PPC results disguised as free results

I think personally that the free serps are some of the best in the industry and can understand Yahoo trying to moneterise visitors as best they can , but wonder if there is a point where searchers themselves may feel they are not happy that whatever search query they enter the same 20 sites are presented.
steve

PS When looking for a hotel in? i tried the Yahoo Travel section and found it uncompetitive in actual pricing using real dates

Tim

3:39 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Steve,
Are you referring to the prominence of Yahoo content in the web results section in particular or in other parts of the page such as the Inside Yahoo section?
Tim

Blaze,
I find the comment about Google not competing with their customers humorous for obvious reasons. Obviously a narrowsighted observation meaning they are not competing with you individually.

BTW Noone has sent me the example that was originally referred to in this post.

Robino

3:52 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member





Tim,
I would like to know why you think Google is competing with their customers/advertisers.

maybe this thread should be closed

mbennie

3:59 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Tim,

I stickied you the query from my first post.

However, now the title and snippet have changed and the page no longer is a redirect. Someone changed it.

As for Google competing against webmasters...

When did Google begin booking travel, selling cars etc? When a webmaster sees their site gone from your serps and knows that Yahoo makes considerable income competing in that same niche can you blame that webmaster for questioning Yahoo!'s motives?

Yahoo has veered from enforcing spam guidelines to deciding which sites are of 'value' to their visitors. Furthermore these subjective decisions appear to be influenced by a profit motive by quietly removing competition while boosting the prominence of Yahoos own properties. All the while the poor simple Yahoo user doesn't know that his choices have been censored by the Yahoo Gods.

Seems to me that if these competing sites really give such a poor user experience that Yahoo would be better off including them. If Yahoo believes that the sites are so awful as to be of no use to their users that Yahoo's travel, auto, shopping sites would shine in comparison.

Unfortunately we webmasters know that's not true.

steve40

4:19 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tim
I am talking about search results

Don't misunderstand me Yahoo like all companies should and must make sure they make as much profit as possible from visitors / customers , but I think that it is possible that Yahoo may alienate people searching over the longer term if they allow advertising to overshadow what the searcher comes for ( AND THAT IS TO SEARCH THE INTERNET ) ,
I will give you an example

Say a site wishes to be included in Yahoo all about Widget disease ( sure lots of webmasters here suffer from that ) and when Yahoo editor looks at site he / she realises it may take the surfer some 2 - 3 minutes to actually find what he thought he went to the site for i.e. widget disease because the advertising makes the site appear to be all about affiliate programmes selling disease ( not just widget disease medicines )
Would the editors include site of exclude site , I believe it would be up to personal judgement some may allow site to be added some may not.

I think advertising affects different people in different ways and that if the serps page is too dominated by other Yahoo properties or PPC advertising , they may not even realise that underneath advertising the actual results that are presented to them are some great results that are possibly the cleanest around

I am sure many will disagree with me , but I believe the reason Google rose to such domanence over such a short period was that searchers liked to see their search query results displayed without having to move their mouse apart from onto the link that would take them to where they wished to visit

I would not expect you to comment on my comments and I am not trying to bash Yahoo only to wonder if the pursuit of profits could taint the user experience and may backfire

Mind you I also must admit I am just a webmaster running a small site that does not have the success or worldwide profile of Yahoo

So it is very possible and highly likely that I know nothing about business or Searchers

steve

martinibuster

4:23 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



As for Google competing against webmasters...

Run an Ecommerce?
Froogle

Run a Forum?
Google Groups
orkut

Have a news site?
Google News

Have an advertising based site?
Google is approaching advertisers and making deals.

Unfortunately, Google can't deliver the kind of exposure that Yahoo can, so large accounts like Dreamworks [businessweek.com] will keep being won by Yahoo.

I agree with DaveN that the grass is never green enough for some people, and I would respectfully add that the problems aren't neccessarily the fault of Google or Yahoo. There's an undertone of entitlement in some of these complaints. Sorry, no one is entitled to anything.

blaze

4:31 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't get me wrong, maybe Yahoo is looking to drop all that baggage and become a pure play. I don't think it is so much a culture problem as a fact that they just didn't realize how valuable search was. Hopefully for them it's not too late. Lord knows, Google needs the competition.

In fact, I'm pretty sure Yahoo would just love to follow Google and drop everything except search, email and a couple of other high traffic / customer sticky things.

AdSense in email? If Yahoo isn't working on their own version, then Semel needs to be replaced. According to Alexa, 39% of Yahoo's traffic is in email - imagine how you could monetize that!

Truly, even Amazon is starting to realize there is no money in being a destination. The ROI on the amazon stores is far better than that of trying to send books via snail mail. Why do you think they started up A9? They see the future.

Anyones knows being core is far more important than being edge.

And to get completely off topic, in the end it's going to be MSN versus Yahoo versus Google versus Amazon versus Ebay/Payapl

Just wait until Google does GPay. Then you'll seem some sparks fly!

[edited by: blaze at 4:37 pm (utc) on April 16, 2004]

blaze

4:35 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



martinibuster, I must respectfully say that you have got me wrong. Neither Yahoo nor Google compete with me (or ever will). I was simply commenting on their business models.

Lets face it, Google is kicking butt. If they could just get Gmail going rapidly then they'll be very very competitive.

dhatz

5:45 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



In addition to what previous posters have said, I just want to point out that Yahoo has spread itself thin over too many sectors (portal/dorectory biz, SE, Ymail, Ygroups, IM, Travel etc) often at the expense of "quality".

The directory, which was Y's primary service (I used it a lot when it started) is neglected, and it seems that few users refer to it, as far as I can tell from the logs of several sites which are listed in Y dir.

A month ago, I submitted some feedback about an incorrect listing of an ISP site which was #1 in the "Most Popular" group of sites in the lodging cat (out of 100s of sites in that category). it's like looking in Y dir for accomodation in NY city and the #1 site suggested is Verizon.

This just discourages the visitor to look any further, as the junk in SERPs does.

The Y SE is ofcourse still widely used, apparently by as much as 20%-25% (hard to say, because it's sector specific).

But the arbitrary Y SE penalties apparently have hurt many legitimate sites, while leaving enough (most? all?) junk sites to dominate the SERPs.

is it so difficult for Y to do some checking e.g. that a site is a) in some "authoritative" human-edited dir like its own or Dmoz b) the site has existed for over e.g. 6mo c) has a minimum content of e.g. 10 pages or more d) some min pagerank etc?

I've found Google better in that regard, but the situation for competitive keywords e.g. the TRAVEL industry (ie those having over 500k / 1m pages in SERPs) is just terrible for both Y and G. In a sense, I am glad I'm not trying to GET USEFUL DATA from those SERPs, because I know I could spend days in the labyrinth.

And btw I really wanted to ask this question (and I'm not sure which WW forum to ask it in): Do the people who create "spam sites" (I define them as sites SEOed, with only purpose to drive the visitor to some "real" site which usually is also of poor quality / content) make any money?

I mean, such spam sites in the top10 SERPs do get LOTS of traffic (so it probably costs them $$$ to run those sites), no doubt about it. But who BUYS products/services from such sites?

What's the conversion rate? 0.01% or even less?

edit_g

6:03 am on Apr 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've said this before but I'll say it again: Google, Yahoo, MSN et all are not (I repeat, not) public service companies. They are not maintained by taxpayer money, they are not responsible to us and we are not entitled to anything from them for free.

The free ride is coming to an end (actually, it ended around 6 months ago, if not longer) and everybody who has placed their eggs in one basket is going to feel it badly.

IITian

6:46 am on Apr 17, 2004 (gmt 0)

10+ Year Member



>they are not responsible to us and we are not entitled to anything from them for free.

From Yahoo's Search's Tools and Services Page:


Web Search
The most relevant results from across the Web.

I think we are entitled to the most relevant search results (for free).

soapystar

7:23 am on Apr 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Its simply not true that a private company can operate in any manner it wants and is not responsible for the actions of its services. This is why consumer laws exsist and why however you word it, restraint of trade is an offence. Have we not seen massive reprocussions for microsoft for unfair trading? The truth is that search engines that reach the size of Google and Yahoo do come under stricter guidelines. Certainly the spotlight must fall brighter on Yahoo because they directly compete with sites in its serps and it hand bans sites in an arbitary and self confessed subjective manner with its own sites able to escape its own filters which is yet to be explained.

edit_g

9:54 am on Apr 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think we are entitled to the most relevant search results (for free).

You're entitled to nothing from them. They could charge you for them, make them all PPC or shut their search business down if they want. It simply has very little to do with anybody who doesn't own shares/have invested in/or works there.

Its simply not true that a private company can operate in any manner it wants and is not responsible for the actions of its services.

You're right. But it isn't as if they're selling baby food with nails in it - they're promoting their own products on their own pages. How would you feel if people emailed your site saying that you were evil for promoting your own products on your own pages?

soapystar

10:41 am on Apr 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You cannot use a monopolistic market position to unfairly restrict your competitors. Like it or not thats simply a fact of commerce. As the worlds number one website if you have a product that appears to be a free search facility and users are not given an indication otherwise, then banning sites and placing your own links first becomes a grey area. Also stating you cannot pay to improve your ranking when the practicalities of the way the paid listings are implemented mean they gain an advantage but are not marked as paid inclusion is misleading.Its simply a matter of time till a company with a suffecient budget takes them on.

IITian

1:12 pm on Apr 17, 2004 (gmt 0)

10+ Year Member



You're entitled to nothing from them. They could charge you for them, make them all PPC or shut their search business down if they want. It simply has very little to do with anybody who doesn't own shares/have invested in/or works there.

Suppose there is a circus claiming to present the world's tallest humans to its audiences. I am a 12 feet tall human living near Amazon. I haven't seen anybody as tall as I am. I approach the circus company and am told that they know about my existence but unless I pay $1000 to them they are not interested in me. Moreover, while doing its show they present the midget in my village who is only 9 feet tall but paid that fee, as the tallest person in the world.

First of all, regardless of the company's obligations towards its owners and what not, it has the obligation to include me since I qualify, and second it has the obligation to inform its audiences, who would have thought that the midget is the tallest without full knowledge of facts, about this little arrangement of theirs.

edit_g

1:50 pm on Apr 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



it has the obligation to include me since I qualify, and second it has the obligation to inform its audiences

Think about what you are saying here: This would effectively mean that if you are a travel site and I'm a travel site - I could argue that my products should be on your site because it qualifies and you have an obligation to inform your audience. Can you see where this is going?

helenp

2:06 pm on Apr 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Think about what you are saying here: This would effectively mean that if you are a travel site and I'm a travel site - I could argue that my products should be on your site because it qualifies and you have an obligation to inform your audience. Can you see where this is going?

Sorry, but yahoo says: search the web,
I do NOT think a travel site would say search travel on the web......
they would say search travel on this site........
thats a big diference

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