Forum Moderators: Robert Charlton & goodroi
Have the two business entities merged into one already, or is one a subsidiary of the other?
IMHO, your goal here is to retain at least 80% of the pre-merger values of the 2 individual companies -- that includes brand values, Internet assets (such as traffic, customer base, cash flow, affiliations, links), good will, etc.
Let that guide your decisions and actions.
1. Value of incoming links
2. Value of anchor text in incoming links
3. Content on page of incoming links
4. Keyword repetitions in anchor text
5. Age of the incoming links
6. Nature of sites linking to you
7. Directory links
8. Speed and volume of incoming links created
9. Value of reciprocal links
10. Impact of outbound links / links page on your website
11. Sandbox effect / age of your site, domain registration date
12. Size of your site’s content
13. Addition and frequency of fresh content update
14. Canonical / sub domains, sub-sub domains
15. Multiple domains on same IP numbers
16. Duplicate content on same site or on multiple domains
17. Over-optimization, excessive text markup
18. Irrational use of CSS
One of my questions (having just re-written my site using CSS) is, what does he mean by #18 - Have I been irrational? (for a change)
Mick
(Apologies to Mods if the URL is against TOS - If it is and anyone wants the URL then sticky me)
Not sure what he means. Are they given more value or less? Other words, Can dirctory links be generalized and painted with one large brush?
"Value of anchor text in incoming links"
I guess, he means the weight of anchor text is discounted by some degree and supplemented by "Content on page of incoming links"
My traffic and rankings are up on every site I manage. Jagger was the best update I've been through.
[edit] I checked and the offending page has actually been white-barred PR0 and banned from google. About time , it's been 1 year in the waiting. [/edit]
[edited by: brokenbricks at 12:47 pm (utc) on Nov. 14, 2005]