How many of you entirely depend on Google for survival?

[irock]

We all know Google traffic account for a lot of our revenue, but how many of you here are totally depend on Google... say for example, if Google ranks dropped, you instantly lose 40% of the revenue. My content site, which gets 80% of the visitors from SE, survives on Google traffic.

Any comments?

[vitaplease]

"if you have more than 20% of your income coming from a single source, then you should either get more business which will dilute the value of the account or decline the business". (He declined the business at the time!)

just for the sake of debating, I think this is the wrong analogy..

Google is just a provider, and a free one.

Google provides you with many prospects free of charge, many that can remain long time clients, so many in fact, that should Ogilvy have been well placed within Google, that client would then have only been 5% of his client base..;)

[Dante_Maure]

just for the sake of debating, I think this is the wrong analogy..

Google is just a provider, and a free one.

Just for the sake of continuing the debate... ;)

"Free" is very rarely that which it appears to be.

Time is your single most valuable asset, and there are certainly many present that devote an enormous amount of their time acquiring that "free" traffic.

SE's aside, I am always endlessly amused by folks that spend more than their time is worth chasing down trivial discounts and savings.

"Hey honey... I saved us 50$ on those plane tickets!"

"Awesome darlin, and it only took you 5 hours to do it. How much do you make an hour again? ;)

[mat]

Yep, at least one day per week to maintain my free traffic.

[clickclick]

saving $50 or spending 1 day a week on free traffic generation can only be discussed sensibly in the context of opportunity cost or as we learned in our accountancy classes - the cost of capital.

PS Failed my accountancy class exams!

[geranimo]

Right time spent on tuning web site 1 day..
time spent researching HERE to be sure you don't offend the Google gods 3 days.

Seems like an expense to me.. certainly not FREE