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SERPs will likely be very different by the end of the month.
I'm expecting my content rich, high quality, keyword domain information site to come back for its main keyword.
-squared
Forget about it, just get on with your daily business of creating pages and refining your site, I did try to get an angle on it, but when I discovered that I had been booted for terms that I had not even targeted or thought about targeting, I knew it was nonsense.
The search world may appear at present to begin and end with Google, just remember everything is cyclical, clichés like winter follows summer, what goes up must come down come to mind.
Take the Long Term view just try to get by, and remember there are going to be big changes at Yahoo soon.
Toasting "innocent" and highly relevant websites to combat spam is one of the things that sank AltaVista.
What is the crawl cycle currently? I get hit everyday by freshie, but it goes no deeper than the homepage. Now I know this is normal, but my cache is updated.... and the description of the site ISN'T. It's like freshie is just updating cache and not the index placement or any other factors. In fact, it's not adding new pages either as it never goes past the HP.
I assume this is normal, but keep hearing about a "rolling update". I know what that is, but don't see any real evidence of it being used. It appears to me they're (possibly) picking up new pages and (definitely) updating cache with freshie, but they're not gonna reindex until the next deep crawl. Doesn't this lend credence to the theory that all our changes (for those making them) won't be fully effective until after the next deep crawl?
Are you saying that everytime Google crawls your site you get more pages hit than just the homepage?
Yep. Since Nov 16, beginning of florida, it hasn't been as regularly deep as it was for some months before, but it's rare that only my index is taken. Yesterday, it was just a few pages total, the 2 days before that it was taking ~40/day of 160 htm pages, the day before that just a few... I expect it to soon be right back to where it was before florida, about 20 - 30% of the site most days, with the index being constant and the rest of the pages shifting through.
The new pages that get crawled by the bot usually show up in the serps within a few days and stick there without freshtags. The whole update/deepcrawl cycle ended with Dom/Esm. Now it rolls along non-stop, which for me is pretty cool... new pages, if linked internally from a few other pages, show up fast.
2) The order in which you type in your search words is important:
- "my-region map" ~ search for "map" within topic "my-region"
- "map my-region" ~ search for "my-region" within topic "map"
3) I have also seen an improvement in exact search results (two word phrases) today (on www). For some very specific searches (product-code/serialnumber type) i saw an improvement yesterday.
/claus
If I search using (without quotes) "kw1 kw2 and kw3" then Google tells me: "The "AND" operator is unnecessary -- we include all search terms by default" implying that it did a search using kw1 kw2 kw3. However, if I actually type the same search without the AND it shows be different results than with the AND. So, despite Google telling me that the AND was unnecessary it actually changed the context of the search.
I don't know if its always been like that but it does illustrate how Google does change the context of searches based on the input operators - and the changed context can lead to very different results.
Google seems to be acting like a baby learning to talk right now.
"low interest loan in spokane"
Review serps.
Before the florida update this term would give you a list of banks at the top then several affiliates.
Now try the same search using "get", "obtain" or "shop"
Review the serps
Before the florida update this term would return mostly banks....
Your are right it is about Adwords Money but it is being done under the guise of a penalty for over optimized sites. And I doubt it will change back maybe the will dial it down a bit over the next few months, but not all at once and not now.
[Edited... Due To the Fact the Sometime The Best Words Are The Ones You Don't Say]
[edited by: Cashcows at 10:15 pm (utc) on Dec. 2, 2003]
Good example. Googles learning - so must searchers and so must we.
I obtained a similar result doing a search for hotels in a UK city - returns mostly tourist/visitor info type stuff. Now prepend with "book" and looks pre-Florida.
Read Chicken Licken to my kids earlier - they wondered why the poor chicken got eaten - because she didn't think I told them.
[edited by: merlin30 at 9:59 pm (utc) on Dec. 2, 2003]
jd
Please expand on your opinion. I am interested to know what your take on all of this is...
Wrong. The person may have no ineterest in buying. Perhaps he is looking for information on the safety of professional doodads, or how to repair them, etc.
Would you classify the examples I forwarded as good serps, or bad serps? Why?
DO NOT BUY ADWORDS get traffic else where.
Wish this was possible - I know my December adwords budget has doubled since this update. But what are the options? Findwhat? Ya right!
Could this be due to holiday season and/or additional competitors?
Why - without the context of "purchasing" in mind Google simply returns information - no assumptions the user wants to make a purchase. Add the idea of purchasing to the context and the user is presented with an abundance of relevant places to make the purchase.
Are you back to the "commercial serps don't matter" thing?
Why do you insist on relevant serps only being those with no monetary bent?
I think your argument is defeated by the very serps you are defending. After all the current serps seem to only serve Googles need for profit.
How many people have seen their Adwords spending go up? Let us know.
Webmasters having to increase spending on Adwords means more Adwords searches, more Adwords searches mean (IMHO) searchers are not finding what they are looking for in the serps and are turning to Adwords...
This means LESS RELEVENT SERPS FOR COMMERCIAL SEARCHES....
Sometimes when you are fishing for tuna, a dolphin may get sucked up into the net. When the dolphin is found, it will be set free.
jd
Heads up for changes at the dc's. Rumors swirling that there have been some changes today momentarily.
Could this be due to holiday season and/or additional competitors?
I'm talking about my expected december/holiday season budget, I had a large amount of free traffic coming in before the florida update - now with many of my listings gone I have to pay to get back that traffic.
It sucks - cause well free traffic is free, but I still hold adwords as the #1 way to spend my marketing money, everything else is just garnish. I just wish I had the free traffic for december that I was getting pre-florida.
So my point is stop de-optimizing it won't work. Look at how to link to others within you money word theme. If Google wants to be the search engine for directories than become the best directory.
I made this observation because I noticed many of the top directories now listed for my phrases are just my link partners. Also, one of client's competitors remained listed for a money term much to the confusion of the client. At first I couldn't figure out why they were ranked #1 but then I noticed that their links actually went to other sites, giving them the appearance of being a directory.
- haven't checked dc's, but i've seen better matches of two word phrases...on www. And better "specific tech-matches" too.
>> links
Finally someone else noticed... wrote that somewhere in part two of the Florida update thread.
/claus
It seems that Google is filtering sites out based on whether or not they lacked outward links rather than page factors.
allanp73, a PR-hogging-link penalty? I might not have followed it...
Remember the discussions in the past about whether hogging PR by having few outward links might eventually be a Google factor? You might have something.
Another good theory, man. Someone should build a list of all the plausible theories and post them somewhere in a spreadsheet... people could dl it, fill in "x's" in the right spots, (possible factors for the missing site), then they could all be correlated.... just a thought.
