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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

davaddavad

8:08 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Well Im in the top 5 almost everywhere on the net however most of my traffic has always come for google(since yahoo let it provide). Now it is coming from msn and directory listings and links. It certainly is drying up here too.

rfgdxm1

8:10 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Has the update settled?

In my estimation, it is over. The fat lady has sung. We are now again in the continuous update mode.

Hissingsid

8:10 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Kackle,

I've found much of what you have contributed tonary is mostly "money" words or terms."

Could you point us to some of this evidence please. Like everyone who is affected I want to know what to do next.

To test the idea of a dictionary I wonder if otheres here could share, what evidence they have found that all/some of this recent Google effect can't be explained by on page text and link back keywords?

My site sells widget insurance. I have those two words in that order in the title, h tags, image alts, anchor text, out bound URLs, first words and a high percentage of all words on one page in question.

My page has been dropped. If I search for -fufufu widget insurance I'm back in at number 2. If I search for category widget insurance where category is a particular type of widget I go back in at number 1.

The one thing that the pages that fill the top ten slots for widget insurance now have in common is that 8 do not have <h> tags and the other 2 have style codes inside there <h> tags so they are not properly formed in terms of what many beleived Google previously required.

My point is this, the new algo could work like this: If two word term occurs in both title and <h> headings then if this two word term occurs more than x times and/or at a density more than x% drop the page from results for that two word term. This would work without a dictionary. So what evidence is there that this no dictionary hypothesis is wrong?

Please understand I'm not trying to start an argument, I'm simply trying to gain a level of confidence in what is right and what is wrong before I decide what to do next.

Many thanks in advance to anyone who can provide further enlightenment on this one.

Best wishes

Sid

davaddavad

8:15 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



For all intensive puposes I believe its done til the next one which everyone will agree that "google had a bad day and now their results are more better now. And by January they probably will be back to something like this septs results. :)

Hissingsid

8:20 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Kackle,

Some of my previous post got missed out, not sure why.

Anyway the first para should have said:

I've found much of what you have contributed to this discussion very interesting. I then referred to your statement about evidence for a dictionery.

After this bit I hope that my post makes at least some sense.

Best wishes

Sid

markis00

8:20 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Where did the o ther 50 pages of this post go?

termcder

8:28 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Amidst all of the conjecture about the causes and potential solutions to whatever Google has done, I am only getting a hint about the purely personal impact this whole situation has had.

Is anyone else out there looking into the abyss of $0 income? Anyone else trying to decide how to find gainful employment to pay the bills?

And seriously, is SEO a viable career path if these alterations hold? I am reading a lot of theory and hypotheses but nothing that resembles a coherent assessment of the new standards established by Google. I feel that, based on the SERPs that I have seen, there is still nothing to react to. Content has not been validated as the critical component and spam has not been invalidated as a promotional method.

Seriously, based on the current status, is there a future in independently developing and maintaining a commercial website? I, for one, am one more strong body blow from throwing in the towel.

Crisco

8:29 pm on Nov 23, 2003 (gmt 0)



I think I said several days ago (middle of part 3) it would be over today 11.23.2003 ...

I agree by midnight the FAT lady will have sung! So go out and bid up adwords, or start redirecting your google hits to a "google sucks" page and bury them like they buried you!

dazzlindonna

8:30 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hissingsid,

have you looked at my message #392 at [webmasterworld.com ]? how does this compare with your theory? (i'm not saying it does or doesn't, as at this point, i'm not sure of anything).

Johnny Foreigner

8:39 pm on Nov 23, 2003 (gmt 0)



termcder,

Well I'll be up the river without a paddle if We don't get a top listing back on Google.

g1smd

8:43 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> Where did the other 50 pages of this post go? <<

They didn't go. They weren't in this thread.

When Part 3 reached about 70 pages, the last 20 pages were cut off and became the first 20 pages of Part 4.

A few dozen "me too" posts were deleted along the way though.

BradBristol

9:06 pm on Nov 23, 2003 (gmt 0)



On the lighter side...
Do a search for “search” without the quotes. Then do a search for “search -sdfhfkj -iowe” again without the quotes. Or do the same thing with the search term “search engine”.
Disclaimer: I am not associated with these search terms in any way.

***

You all still have only two choices.

1. Google is broken - Not completely broken mind you, but very messed up.

2. Google is displaying these results on purpose, for whatever reason.

<edited> cuz I made a statement I could not back up.</edited>

[edited by: BradBristol at 9:15 pm (utc) on Nov. 23, 2003]

rfgdxm1

9:08 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Google is broken - Not completely broken mind you, but very messed up after trying to clean up their index, before the google IPO, by removing porn and other sites that are not politically correct.

Baloney. If political correctness was the issue, then Google would quit selling Adwords to pornographers. If the IPO has anything to do with this, the motivation is raising profits, and not being PC.

pele

9:18 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Maybe the new "search inside the book" feature on Amazon might be the reason they are appearing at the top in many of the results.

Crisco

9:22 pm on Nov 23, 2003 (gmt 0)



amazon most likely has put some major $$$$ on the table somewhere :)

lasko

9:34 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Maybe the new "search inside the book" feature on Amazon might be the reason they are appearing at the top in many of the results.

amazon most likely has put some major $$$$ on the table somewhere

Maybe their is just a few more weeks to go and the major update will be completed. Just like the updates in May/June etc, results were showing PDF's, Amazon links etc.

Two weeks after the update we had a mini update which corrected the listings and all was well again.

Think you all need to chill out on the conspiracy theories.

otnot

9:36 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Oh well if the update is over then let's figure out what we need to do to get back on top. I'm going to drop all the KW's in my title and use just my company name. If that does'n't work then I will remove the h1 tag ect. until I'm back. I think that we need to break one link of the chain of the known SEO techniques to get around this filter. No more KW Title, KW in discription,KW in text,Kw in domain, Kw in anchor text. I have noticed that I can search with words from my text that when strung together have nothing in common but will pull up my site #1. These are very common words in my industry and are on other sites. So this tells me that G. is putting more weight on content than other factors. Experiment, what do you have to loose if your already lost?

cabbie

9:37 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>>>In my estimation, it is over. The fat lady has sung. We are now again in the continuous update mode.
msg#452

Not a chance.the dc's are showing different results and no they are not new fresh results.Google have gone home for the weekend.
They took the engine apart to give it a good clean and now they are having trouble putting it back together.
mainstream results in adult and adult results in mainstream.I don't think its over by a long shot and if it is its not webmasters who should be worried but Google itself because these are amateurish attempts to be a search engine.

sim64

9:41 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I haver been putting together a list of badly affected sites to try to discover a link. if anyone has a url and the search phrase which is affected, please sticky mail it to me.
Judging from the list so far, I would say that h1 tags are
having the biggest affect. (only on dictionary items/products) combined with keyword density (again only on dictionary items/products).
If anyone wants the list to try comparisons, mail me.

ronhollin

9:46 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



I have, since the Florida update, started to boycott Google and have informed all 30 of clients to do the same. 26 of them have electronically confirmed that they would, result in about 80,000 less searchers. If we pass this along to everyone we know and work with I think we can start what will be a very damaging consequence for Google.

Forgot to mention that we are pointing them all to Altavista

[edited by: ronhollin at 9:49 pm (utc) on Nov. 23, 2003]

davaddavad

9:47 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Money is the reason. Ipo money. How many of the thousands of webmaster/seo people are thinking of using overture or adwords now? How many searches are we as a group doing just to check our "rankings"? How many people that are in business can afford to not use either overture or adwords to be found for the christmas season,
as most targeted keywords are useless to us and even to the end user. How much longer til yahoo has worked the bugs out of all its new search toys and drops google like the hot potatoe it is today. How much money can adwords make for google in the 4th quarter when they need a strong bottom line. $$$$ motivates and time isnt on their side. Also once you have reached the top the only place to go is down!

lasko

9:51 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



26 of them have electronically confirmed that they would, result in about 80,000 less searchers. If we pass this along to everyone we know and work with I think we can start what will be a very damaging consequence for Google.

Hmmmm........watch out Google theirs going to be another velvet revolution.

Its about time i was out of here, the topics of the posts are well out of control and I will return in a few weeks time once everything has settled.

You guys gotta take it easy :)

outland88

9:52 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well I have to agree with Termcder. Even though my search terms on 50 keyword combinations remain high (top ten) in over 200 search engines there’s been no income since Wednesday. Apparently I can’t offset it with hoping people will be using four and five keyword searches to find me in Google. Google dominated to much, which I knew would ultimately be bad for many at some point in time.

I find it interesting what a Google representative actually sent from the Guidelines Tuesday.

>Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

>Make sure that your TITLE and ALT tags are descriptive and accurate.

Basically I have enough money for my family until March but that’s dipping into savings. I will soon join the thousands of unemployed textile, furniture, and tobacco workers in my home state.

This update is about money, as all things are. The big boys have taken over and the little guy bites the dust as usual. Looksmart though the same way.

caryl

9:54 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



>>Maybe their is just a few more weeks to go and the major update will be completed. Just like the updates in May/June etc, results were showing PDF's, Amazon links etc. <<

Not to start another conspiracy theory or nothin...

This IS THE TIME for online Christmas shopping! Not a few weeks from now. How very convenient for the Amazons, Targets, Walmarts, etc. to be on the top of the heap.

Just imagine the Business news reporting "higher than expected" online sales for these companies. What would reports like that be worth to Wallstreet, Politics, etc.

If this turns around in a couple of weeks, small internet retailers will have missed the Christmas sales.

I'm sorry, but if filters change, fine. Many sites would have lost ground. BUT, to be thrown out of the game is just ridiculous. Something must be broken somewhere.

Dave35London

9:58 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Can somebody explain to me what - astedvew after the keyphrase does?

lgn1

10:00 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ronhollin, what you are saying, is a call to action, which is not allowed on this board.

A lot of people are pis*ed with google, but I don't think they intended this to happen. I expect a lot of damage control to come from google in the next few days.

Google has made things right in the pass, I expect it will be the same this time.

BradBristol

10:00 pm on Nov 23, 2003 (gmt 0)



How many of the thousands of webmaster/seo people are thinking of using overture or adwords now?
Actually I was thinking of starting a new Search Engine based on the model that made google in the first place.

Provide good clean fast relevant results, don’t let money influence the SERP, keep advertising to a minium and last but not least cater to the webmasters and content providers.

[edited by: BradBristol at 10:03 pm (utc) on Nov. 23, 2003]

Powdork

10:02 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Forgot to mention that we are pointing them all to Altavista
I'm considering a popup(under) for anyone referred by Google "Since you were referred by Google you are probably not seeing all the quality information on <search query>. To get a better idea try your search on AltaVista" with a link to the search. Anyone know how to do this?

sim64,
In this thread [webmasterworld.com], Brett mentions how its our fault, perhaps you would like to run his theory by the sites in your list. I don't know how to test it, however.
If it is a simple case of 301 redirecting domain.com to www.domain.com, wouldn't/couldn't/shouldn't Google have announced this prior to the update?
How come they could do it before, but can't now?
Why can all the other se's figure it out?

davaddavad

10:03 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



very convenient indeed!
Next deny everything.
The next update will be better, that because it cant get much worse.
And all the big boys will get this years lion share of internet profits because the mom & pops are going to have to spend part or most of their potential earnings just trying to get a user to their website. And after christmas season things will get back to "normal"
So who still thinks the "brains at google had no idea that they were doing this?"

Josefu

10:06 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Hello, I don't have much to interject but perhaps could someone a) make a summary or report of what exactly has changed and b) what the consequences for sites, searchers, and google could be? I've been doing my damndest to follow but there must be at least 200 pages to read now and I still haven't found anything of the like. Sorry if it was already done and I missed it. This seems bad for google...

Thanks to anyone who has been following better than I who can do that : )

[edited by: Josefu at 10:09 pm (utc) on Nov. 23, 2003]

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