"Horse em.."

[grnidone]

NOTE: I keep thinking it was a polaroid commercial: the kid who sent the photo of the toy got what he wanted... --G

This was found in some source code:

else {
/* Some weird channel mapping was requested; horse 'em.
*
* A note to the curious. The phrase "horse 'em" comes
* from an American television commercial in which Santa
* Claus is trying to determine what toys particular children
* should get. If a child wasn't sufficiently precise in
* his or her description of a desired toy, an evil
* elf would hold out a boring rocking horse and suggest
* in a malevolent manner that Santa "Horse 'em."
* The phrase thus suggests the provision of a satisfactory
* but non-optimal or unexciting solution to a problem.
*/
}

[DrCool]

It was the Poloroid commercial. It is one of my favorites.