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Recent Experiences with Yahoo Search Marketing?



7:30 pm on Jan 10, 2007 (gmt 0)

10+ Year Member

We have been using Goto/Overture/Yahoo Marketing since the start.
In the past the majority of our sales were due to Goto.
When they became Overture we saw an even greater increase up to a couple of months ago the sales from Overture became so low that we had to drop them.

Google conversions are very high for us as well as MSN.
Every so often we will test Yahoo to see how it's working.
Today we logged in only to see a mess of some sort, this might be because we need to learn the new upgrade interface.

We're about to restart our campaign again on Yahoo but are a little afraid of what we see.
Has anyone had any positive or negative experiences with Yahoo lately that can offer to this post.
Should we hold off on using them?


2:00 pm on Jan 24, 2007 (gmt 0)

5+ Year Member

"You have to click into each keyword seperately to see the bid range and make a bid adjustment."

This isn't entirely true.

While in an AdGroup, you can check off as many keywords as you see fit and click the 'Set Keyword Bids' button. At this point you can either set a single bid for all keywords selected or to set unique bids for each one. Granted, you don't get the handy bid range graphics in this mode, but they do offer a link to see the 'Bid Range for Top Positions.'

Hope this helps to clear up some confusion.


3:00 pm on Jan 24, 2007 (gmt 0)

10+ Year Member

I've found the csv upload too tricky. I think it's easier to do it by hand. Although it takes longer. The new system will be great once I have everything set up like it is in adwords. But it's a bit of a jumble here at the moment.

[edited by: Elric99 at 3:11 pm (utc) on Jan. 24, 2007]


2:23 am on Jan 25, 2007 (gmt 0)

5+ Year Member

Update: Despite a telephone call from "Brad" last night no resolution

As I've said before YSM are sitting on my money and I cannot access my Control Panel

"Brad" promised he would get back to me today - I should be so lucky.

Yahoo! you are sat on my money and have let one of my former clients have access to my control panel what are you going to do about it?

As I said I have been documenting everything and please expect to hear from my attorney who will deal with this pro bono

This is really bad and I'm disgusted with you and your constant lies.

I have an article ready to syndicate digg and send to the WSJ so what are you going to do? I am losing my money here you made the mistake.

Please email me at zip94596 ay yahoo dot com if you too have had this happen.




12:39 pm on Jan 25, 2007 (gmt 0)

5+ Year Member

Still no call or email - this is truly uncool

Why can't everything be as simple as Google? AND I mean that with the deepest respect....


5:34 pm on Jan 25, 2007 (gmt 0)

5+ Year Member

.....and still no call or email despite my desperate plight having been noticed here (and elsewhere) and my situation acknowledged and escalated.

I have had one story dugg 32 times and have a feed out there.

Come on Yahoo - if you guys can't fix it just give me my money back and I'll spend it over at the Googleplex and with the new Amazon beta

I hate resorting to whining it's not in my nature nor is sitting on peoples money


8:40 pm on Jan 25, 2007 (gmt 0)

5+ Year Member

Still nothing - I shall call them now


2:14 pm on Jan 29, 2007 (gmt 0)

10+ Year Member

Any luck Top_Rank?

YahooSarah - you said you would help but I did not hear back from you. We now have an additional account that is effectily offline due to YSM support.

This is a breakdown of that specific issus:
There is a bug that does not allow us to create new campaigns - the process gets stuck mid-stream when setting the pricing as the "Next Write Ad" button does not work. I went through this with your phone representative last week who also tried and had the exact same problem. She said she would escalate the issue.

Today I get an email from your support that pretty much says there is no issue/bug and that the systemn is working properly. Well I just checked and that same bug is still there.

It feels like they are trying to close tickets rather then solve problems. Is there anything you can do to help? I do not want to stop using YSM, but like many I cannot spend so much time on a system that seems broken and does not get any real support.


10:48 pm on Jan 29, 2007 (gmt 0)

5+ Year Member

No not as yet..... I had a 'Brad" call me on Friday and promised he would call back today so far no call.

I just landed a huge new client this morning/afternoon that I am subcontracting with and gave the OK with Google adWords and Windows but am having to "skirt the issue" as far as YSM is concerned.

I was told on Friday to open a new account and my old account would have all ads transferred to it......... OK it's 5.47pm ET so I'll wait 'til 9pm PT and let you know (if I'm not too annoyed)

Bring back Bill Gross.....


2:03 am on Jan 30, 2007 (gmt 0)

5+ Year Member

Got a call from Brad at YSM and all is now almost fixed - an engineer has to move my old ads over to my new account and this should be done by tomorrow

Brad is a superb CS person and knows what he is doing and I'm not into "shooting the messenger" so to speak.

For certain there are problems with YSM.......

This 39 message thread spans 2 pages: 39

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