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Google conversions are very high for us as well as MSN.
Every so often we will test Yahoo to see how it's working.
Today we logged in only to see a mess of some sort, this might be because we need to learn the new upgrade interface.
We're about to restart our campaign again on Yahoo but are a little afraid of what we see.
Has anyone had any positive or negative experiences with Yahoo lately that can offer to this post.
Should we hold off on using them?
I knew it was gonna be bad when we switched to the new upgrade.
Now I'm making hardly anything after the switch.
Yahoo's phone support assured me that everything would pretty much stay the same. ie. same approx positions, same ads, same ctr.
My Conversion tracking does not work anymore. I'm now spending what I make, ie spending $400 in clicks to make $400 in sales ie 0 profit. It took me 3 yrs to get it right with Yahoo/Overture, and they washed it all away in 1 day..
Looking elsewhere now. Msn Maybe..
Our keywords don't appear nor can we get any response from a Yahoo rep
I really hope this is just something that is just part of a difficult upgrade.
I also believe depending on your circumstances you can or will be effected in one way or another so just expect it.
* Make sure to set your daily budget and cut your bids way down until all the bugs are out and your sure of the quality of traffic your getting ....
Our campaign is still down since the upgrade, after a week we had someone from tech support contact us with ( I'm posting this so someone who is having a similar problem may gain )
YAHOO TECH: "notice that your ad is currently
offline. You may wish to set it to online, wait for about 15 minutes
and then attempt to search for yourself online."
The case is when we log-in it's in fact marked as online on our end, which makes me think that it's not updating in their system.
So we don't have a choice at this point, we can't use it if it don't work.
1st and foremost - their login URL's for the Panama interface vary and due to this, their cookies get messed up. If you can't access the login page - KILL YOUR COOKIES. This works for both IE7 and Firefox.
YES - Yahoo warned all advertisers of the upgrade and offered helpful tips to organize your account for the new structure.
That's all well and good for small Yahoo accounts. If you manage a large sized account (I have a few YSM Platinum accounts) - chances are, you already have many categories. Slicing and dicing these categories into smaller more relevant categories sounds great, but can be quite difficult to execute. When you consider that Panama only allows a MAXIMUM of 20 campaigns, creating a 'ton' of categories to ease your upgrade is a waste of time. Once you get into Panama, you'll have to condense your campaigns down so that you can use Bulk Uploading and in essence, not kill your account. And what did Yahoo do? They took away our ability to move keywords within Panama. You can move AdGroups, but not individual keywords.
I've had numerous discussions with YSM support staff and more recently the YSM Platinum team. Even the "creme de la creme" are still learning the new interface and don't have answers to my questions. All in all this is a disaster of billion dollar proportions. Hopefully Yahoo is scanning the forums and listening to those of us who are patient enough to work through these problems and continue to use their PPC programs despite the mess that it is!
Imported into created campaigns, ad groups were created from god knows what...
the template/csv upload works quickly, but does not overwrite the right places.
I am shutting it down for most clients until they get it together.
On the upside, i was able to talk to several reps. Seems like that is all i have done today.
I have been told that dozens of search terms have been declined because that EXACT phrase does not appears on the landing page. I do not want nor do I attract irrelevant traffic and have been using PPC since the dawn of Altavista's failed effort, and GoTo's domination of the field.
I am absolutely astonished at the lack of understanding of users' search habits.
I've been repeatedly told "to enhance the users experience, I must put the exact phrase on the landing page." And this is after not one but TWO editorial reviews, supposedly by intelligent humans.
For example, a credit counseling and debt consolidation client could not bid on the words:
pay off credit cards, consolidate credit card debt, consolidate bills, etc. unless that exact character string appeared on the page.
I understand this at the machine generated pre-screening of the terms, but not at the subsequent two level editorial review.
My response: "It is not necessary for me to spend that revenue at Yahoo, nor rewrite landing pages for each term to accomodate their system, rather than the users. Those terms, and the existing landing pages convert just fine with other PPC vendors, thank you very much."
Apparently the average user is more adaptable and intelligent than the average YSM editor.
Yahoo continues to make doing business with Yahoo more difficult. Combined with a very clunky interface with no enhanced editing and management functionality, I see more revenues shifting elsewhere. Now, its a case of optimizing and maximizing the lead vendors accounts, and dropping the best terms sporadically into YSM, if it all. ASK and MSN benefit from this "upgrade' I am sure.
IMHO of course.
I decided to just set up a different account and start over, I put a few keywords up 6 to be exact.
We make Widgets...
Directed them to the page with over a hundred Widgets.
Now I just received an email from them telling me all keywords were turned down because "Insufficient content on the landing page"
Well, our mind is made up at this point. I have a few large newspaper publications that have been waiting for an interview from us about Yahoo, we'll I guess we'll give them what they want.
Sorry Yahoo, we really did give you every chance we could.
The best of luck to you Yahoo,
Our prayers are with you...
It has everything to do with creating additional revenue to stop the radical slide of their stock by attempting to mirror and improve upon a system that works (not their own).
I have seen accounts set at the same bids and account levels before the "upgrade" (which lasted 7 - 10 days pre-upgrade) drained in one day. With no subsequent increase in sales.
This on top of the nightmare of navigation and draconian and counterproductive editorial reviews.
This system will only be attractive to the huge advertisers who do not track their results or expenditures.
If that is the goal, Y will achieve it. A dozen or two advertisers in each category, spending at ridiculous levels - unaware of ROI, except that it (search marketing) still beats banner ads.
rant off. for now.
I can't - I've been waiting for over a week now for a call back from a supervisor.
An ex client of mine now has access to my account and Control Panel
#*$! is going on?
I have been with this program since the early Bill Gross days and these guys have nevr screwed up 'til now.
I even managed to get an "agitated" sounding supervisor yell that she would get back to me....
How <snip - language> can a client (of mine)get access to my master account which I've had for years?
Whater is going on at YSM is not cool I've had my account hijacked basically. <snip - call to action>
Rock on Google you guys deserve every penny
BTW YSM if you wish just give me a refund and I'll go to MSN <snip - specifics>
[edited by: werty at 7:37 pm (utc) on Jan. 23, 2007]
[edit reason] Please see TOS #14, #26 and #13 [/edit]
Sometimes I think that Yahoo doesn't want to make money.
Oh, don't bring this up with their customer support reps. You'll get hung up on. They don't want to hear it - especially not from advertisers that spend hundreds of thousands of dollars each year on PPC advertising.
[edited by: werty at 7:12 pm (utc) on Jan. 23, 2007]
[edit reason] Removed inflammatory language - see TOS #14 [/edit]
John I'd high-five you if I could reach from New Jersey. I have been saying this since their stock was skiers paradise. People who are putting their money into YHOO should stop by WebmasterWorld for a coke and a smile so they can realize how many advertisers are getting screwed here and how many are dropping their campaigns (temporarily or indefinitely).
This is the most ridiculous system I have ever seen.
Like with the keyword: "[brand name] [product name] [service]". They approved "[product name] [service]", but disapproved us bidding on "[brand name] [product name] [service]" claiming insufficient content.
We also have an issue with creating new campaigns, one of our accounts gets stuck on step 4. Their support is trying to figure out the problem.
That said, I have often found a decent ROI with Yahoo. So even with a few hickups, I am hoping they will fix it so we can continue with them.
I don't think personal anger/grievances should affect business decisions.
I manage over $3 million bucks worth of clicks a year, and never have I had this much trouble with a system.
To Y's credit , I got a sticky from another rep, responding to my rants.
I may take her up on a chat on a client's dime - but not my own. I've wasted too much time to assist in debugging Y's upgrade for free.
Additionally, my last phone rep was so clueless I had to actually stop her 3 times from reading to me how to use the keyword insertion bit. And that "You could also use it in the descrip-- " PLEASE STOP!
I have a client with over 5,000 keywords who needs adjustments tomorrow. Awesome. I can't wait.
Pass the valium.
PS. The decisions I am making are based on ROI for my clients, and cost effectiveness. If the cost of me managing the account due to inefficiencies in the system lowers the ROI of the total campaign I can not in good conscience continue the campaign. Or back out and let it run itself. That would be a hoot.
The first few accounts that I 'upgraded' were medium to small accounts. They were all disasters. More recently I've been working with some of my bigger (platinum) accounts. The help I've received from the Yahoo Platinum Team has been much more attentive and helpful then that of the normal support staff. They Platinum support staff are willing to find workarounds and honest answers instead of telling me that I'm SOL. HOWEVER - they still aren't that well versed in their own software and even at the higher levels are stumbling trying to ease the transition. But as I've said in earlier posts, for those of us who feel that YSM is an essential part of our PPC campaigns, we have no choice but to be patient and ride out the storm.
Those are the accounts that the system would and indeed should be built around.
I eagerly await results on a few of my accounts - those that have volunteered to be guinea pigs.
Does anyone have a resource regarding second and third level distribution partners?
I still have no resolution and an ex client has access to my account which I don't have access to - that may sound funny but when I have Google clients spending $ x thousands every month - seamlessly why should I recommend Yahoo SM when they can't get my account back to me?
I would take a days credit of $500 to set my own account back up - Sarah I got your sticky but can't access it - please help me my Yahoo email address is zip94596 at yahoo.com - business email too not a freebie and check out all my hosting accounts with you guys...
Sarah please help and you guys need some love on your CS side or are they as frustrated as us paying customers?
Feel free to mail me
At least THANK YOU! for not deserting what seems to be a sinking ship.