Listing my site in the top 3

[ahmedhn]

Hi, we have our site listed in the top 5 in main search engines under several keywords. We have an immigration business and the keywords that we have listed in the top 5 in most of the search engines, are like Canada Immigration, or Immigration to Canada, and so on. We are looking to have our site also appears in most search engines when a user types just the word IMMIGRATION or just the word CANADA. So how difficult is that to have in the top 3 or 5?, Anyone is able to do that?

[skibum]

IMHO shooting for either one would be very difficult and not very well targeted - particularly for a search on "Canada".

[Hunter]

ahmedhn,

Online marketing is all about where you want to invest your limited time and resources. Targeting the single words you suggest is not likely to return the targeted traffic you are seeking. You would be better served using the phrases that your potential clients are using instead of trying to "beat the Jones's" to the top of the SERPS.

[ebgreen]

I agree with both sugestions of targeting and key phrases. Their are some businesses like the one that I am in that it is impossible to survive and not target single words. For instance, I sell a fat burner called "Xenadrine" (Which is my best seller), but if I target a key phrase such as "Sports Nutrition", I would be out of business, because the conversion rate is so low.

[rogerd]

There's nothing wrong with targeting a highly specific keyword like a product name, ebgreen. Targeting a word like "canada", though, is bound to have a poor return on investment - it would be time consuming to rank well, and the traffic would be very un-targeted.

In your example, though, I could see "sports nutrition" as being somewhat useful - perhaps the opportunity exists to promote your targeted brands to a wider audience. If you aren't paying for clicks, it would seem like even a low conversion rate could be profitable.