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Yahoo SERPs May Be Changing - to Bing!

It May Be Prudent to do Some Research

     
5:51 pm on Jul 27, 2009 (gmt 0)

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According to a report by AdAge entitled, Do You Bing? [adage.com], a deal is reported in the works between Yahoo and Microsoft. The important detail for search marketers that depend on Yahoo SERPs or would like to have Yahoo referrals concerns Yahoo's reported agreement to use BING as their search product. This will enable Yahoo to save money on Search R&D. If true, this change may cause a disruption in your traffic and earnings, and call for a reconsideration of search strategy.

While it's premature to start adapting search strategies for Bing, it may be prudent to get a jump on the competition by doing research now in case the deal goes through.

I am NOT advocating changes to your site because a deal has not been announced. However it makes sense to look into Bing and make your evaluations and plan a strategy so that if this is what is coming down the road, you will be that much more ahead of your competition.

How well do you rank on Bing? You may want to research what factors influence Bing ranking and think about how that can safely be integrated into future optimization efforts if a deal with Yahoo is announced.

6:05 pm on July 27, 2009 (gmt 0)

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Let's hope that it is true because all my sites score excellent on Bing.
6:16 pm on July 27, 2009 (gmt 0)

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For me, this would be AWESOME! I do great on Google and Bing for my keywords, but on Yahoo, I am not to be found. Yahoo has always hated me for some reason, I get very few referrals from them, so PLEASE Yahoo!, use BING as your search engine, it will be much improved (for me anyway).
6:17 pm on July 27, 2009 (gmt 0)

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Tha's awesome. Now we only will have two search engines worth a damn. That will make it easy on google. They will only need to buy one engine to have their monopoly.
7:13 pm on July 27, 2009 (gmt 0)

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Trade more today results for a greater risk of not being found tomorrow? Three competitors will always be better then two.

"Those who sacrifice liberty for security deserve neither." - Ben Franklin

7:41 pm on July 27, 2009 (gmt 0)

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I wonder what would happen to Search Submit Pro. Would they integrate that into the Bing listings or would it just go away.
8:24 pm on July 27, 2009 (gmt 0)

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Three competitors will always be better then two.

Hopefully an alliance between MS & Y! would give them more resources to pool together to better compete against the 800 pound G-orilla!

8:51 pm on July 27, 2009 (gmt 0)

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This will help a lot of webmasters who fell foul of Y!'s bans 5, 6 or 7 years ago to never see their site listed more than for the homepage....

Any alliance would be good purely as a way to offer some competition to G and to their dominance - especially if that included a rival contextual Ad system.

9:03 pm on July 27, 2009 (gmt 0)

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JeremyL asks a good question about the future of Search Submit Pro. What about Yahoo Site Explorer? Will it go away, too?

Those who rank well on Yahoo and not on Bing should be concerned.

Is optimizing for two search engines better than optimizing for three?

[edited by: martinibuster at 9:07 pm (utc) on July 27, 2009]

9:06 pm on July 27, 2009 (gmt 0)

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I like the idea and look forward to it. Hopefully the Y directory sites will be implemented in the Bing algo somehow.
9:12 pm on July 27, 2009 (gmt 0)

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From a spidering perspective Bing is horrible compared to Yahoo.

If we can combine Bing and Slurp! then we're talking.

The upside with Bing is less SE spam as they're trying to aggressively block a lot of stuff, including malware sites, that Yahoo turns a blind eye. Bing is also aggressive at stopping botnets from using Bing's index to locate vulnerable sites by not returning results that identify vulnerable sites.

Big downside for everyone is that standards adoption for crawlers will be more tenuous when there's only 2 instead of 3.

For instance, can you imagine Bing jumping on the sitemap bandwagon when it's just Bing and Google?

More than likely they might try to push their own opposing standards which is the MS way once they start to gain market dominance or even a decent slice of that market.

11:11 pm on July 27, 2009 (gmt 0)

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Bing and Yahoo combined currently don't even add up to half of the traffic sent by Google so in fact it wouldn't be prudent to make changes just yet, Google is still the engine to optimize for.
11:25 pm on July 27, 2009 (gmt 0)

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"Bing", "Yahoo", "Google"
...what has become of the english language...
12:23 am on July 28, 2009 (gmt 0)

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I'm most concerned by Microsoft's long standing pointless geotargeting of server locations. Is it still present in bing ?

Also on Yahoo! older sites have stability in SEPRs that I've never seen on any Microsoft search product yet. Regardless of that what's the point of not selling ou tto Microsoft to then start to republish their search engine ?

People will figure it out and Yahoo! will go the way of altavista (the first search engine I ever used).

12:28 am on July 28, 2009 (gmt 0)

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Or, what I mean Yahoo! You are going to let MSN take your search and Bing it? I just saw a TV commercial that MSN will give an option for alternative web browsers, then I read it and it is just another MSN browser.

Good luck once again YAHOO!

1:05 am on July 28, 2009 (gmt 0)

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I doubt that Bing will emerge as the SE in this deal.
8:29 am on July 28, 2009 (gmt 0)

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I am definitely in favor of Bing taking over Yahoo's SERPs (and also their PPC as well). I just hope that if it happens then we get some sort of Bing Site Explorer to take a look at domains.

Microsoft are putting a huge effort into Bing. In London alone they have 60 engineers just working on getting the US results UK-centric ready to come out of beta in September.

10:34 am on July 28, 2009 (gmt 0)

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Ok from the summary, this is going to go one of two ways IMHO

1. M$ buy the rights (that's the summary right?) to have Bing on Yahoo, so Bing results will appear whenever a search is done on Yahoo

2. M$ buy the whole search part of Yahoo and will no doubt combine the best parts of the two such as site explorer

1:14 pm on July 28, 2009 (gmt 0)

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Bing will 100% without question be the default SE in this deal. Yahoo's search will be gutted for the tasty bits and integrated into Bing. Same will go for Yahoos ad platforms.

Cant wait for this, we rank so well in Bing!

1:39 pm on July 28, 2009 (gmt 0)

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Can I just say "Bing it on".
1:59 pm on July 28, 2009 (gmt 0)

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2clean... really? Shame, Shame, Shame... haha
2:02 pm on July 28, 2009 (gmt 0)

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What is Bing's current market share? From what I've read, Bing is around 10% share and Yahoo is around 20%.

Check your stats to see how much traffic you get via Bing versus Yahoo. You can then use the market share stats to determine how this will affect your traffic.

Since Bing pulls in about 40% of what Y does for us, a Yahoo-Bing search would cause us to lose a few visitors based on my calculations (ie - using Bing at 50% of Y referrals as a baseline "no change").

3:01 pm on July 28, 2009 (gmt 0)

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Didn't Yahoo! learn what happens when they out source their "brains" to Google before?

What is left of Yahoo! if they do this? A lot of display inventory that is rapidly declining in value.

3 is better than 2.

3:38 pm on July 28, 2009 (gmt 0)

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What happens to BOSS and various other Yahoo APIs?

3 is better than 2.

Could not agree more - despite the fact that my own site does better on Bing.

4:28 pm on July 28, 2009 (gmt 0)

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@incredibill " From a spidering perspective Bing is horrible compared to Yahoo. "

Are you joking? Bing spider runs circles around slurp bot. Sites where google get 10k pages per day, bing gets 5k pages per day, yahoo slurp bot gets like 5. And those are sites listed in Yahoo directory.

5:36 pm on July 28, 2009 (gmt 0)

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BING still has a bunch of our index pages from different sites missing for no reason...
2:29 am on July 29, 2009 (gmt 0)

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I track about 20 large international sites (think 5M or more pages each) for indexation. Bing has indexed only around 1% to 5% of those sites, whereas Yahoo has between 50% to 95%.
3:09 am on July 29, 2009 (gmt 0)

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Are you joking? Bing spider runs circles around slurp bot.

Not according to my stats, Slurp is all over me like slime on a slug, Bing not so much.

3:23 am on July 29, 2009 (gmt 0)

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>>>Bing spider runs circles around slurp bot.

>>>Not according to my stats...

Could there be a difference to spidering based on whether a site changes often versus a site that is mostly static?

7:43 am on July 29, 2009 (gmt 0)

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There's a few articles saying the deal will be sealed today...
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