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Head of Yahoo Labs and Yahoo Search Strategy on 'WOO'

     
12:54 pm on May 20, 2009 (gmt 0)

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Video Interview with Yahoo's Prabhakar Raghavan, head of Yahoo Labs and Yahoo Search Strategy

Interview With Head of Yahoo Labs and Yahoo Search Strategy [kara.allthingsd.com]

After the presentation, which focused on open, mobile, consumer intent and the “Web of objects, not pages,” which Yahoo is calling WOO (no, really, WOO), I got a chance to chat with Yahoo’s Prabhakar Raghavan, head of Yahoo Labs and Yahoo Search Strategy about all that, as well as competition with Microsoft and search leader Google.
4:09 pm on May 20, 2009 (gmt 0)

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...as I said in another place: unless and until they can bring themselves to drop paid inclusion (you know, charging US to scrape OUR content)...Yahoo Search will never see a reversal of the current trend.

Imho, products grow by leveraging people...who tell others...who have a good experience, who like what they get, etc.

I've personally ensured over 1,000 people that I talked to about search both understood the ramifications of paid inclusion AND saw their head nodding in agreement that it's truly an "evil program".

From rumors (or a press releas?) Google's half a million AdSense publsihers all know about paid inclusion, if they are at all well informed...if each of thse people tell 10 people, that's 5 million people actively campaigning *against* Yahoo Search.

It might not seem like a lot but we've all seen what is happening with Twitter, based on marketer's ability to leverage the platform for communication...everybody is loving it & sharing, b/c they find value. Zero people that I've met in the last 5 years would do anything close to the same for Yahoo.