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Interview With Head of Yahoo Labs and Yahoo Search Strategy [kara.allthingsd.com]
After the presentation, which focused on open, mobile, consumer intent and the “Web of objects, not pages,” which Yahoo is calling WOO (no, really, WOO), I got a chance to chat with Yahoo’s Prabhakar Raghavan, head of Yahoo Labs and Yahoo Search Strategy about all that, as well as competition with Microsoft and search leader Google.
Imho, products grow by leveraging people...who tell others...who have a good experience, who like what they get, etc.
I've personally ensured over 1,000 people that I talked to about search both understood the ramifications of paid inclusion AND saw their head nodding in agreement that it's truly an "evil program".
From rumors (or a press releas?) Google's half a million AdSense publsihers all know about paid inclusion, if they are at all well informed...if each of thse people tell 10 people, that's 5 million people actively campaigning *against* Yahoo Search.
It might not seem like a lot but we've all seen what is happening with Twitter, based on marketer's ability to leverage the platform for communication...everybody is loving it & sharing, b/c they find value. Zero people that I've met in the last 5 years would do anything close to the same for Yahoo.