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Just now, Yahoo! could have around a 3-5% of the global traffic (including news, email, answers, search and so on) and it gives them around a 1,5-2,5% of the search market.
And that's talking about the US market. In the rest of the world, Yahoo! is just another portal more with zero relevance in search local markets. Actually, i.e., in Spain Google dominates the search engine marketing with an incredible percentage: 94.
In the rest of the world, Yahoo! is just another portal more with zero relevance in search local markets.
Tell that to people in Japan, Hong Kong, Singapore etc., etc - and for PPC, in Korea (via Naver). Figures in excess of 90% for Yahoo's market share.
In the early days of the internet, Yahoo accounted for a lot more than 20% share of search and did until they started using Google as their crawled results search provider - complete with a "provided by Google" link and Google logo. I bet they regret that today!
[edited by: martinibuster at 8:08 am (utc) on Oct. 20, 2008]
[edit reason] Added link to the original source. [/edit]
By the way, you in the USA, call "the world series" to your local baseball league and Comscore calls "global" to the sum of his data from the US market. In the rest of the world, global means "for the whole world".
And finally: yes, Yahoo! has a small/tiny fraction of the search market.
Thank you for your points and insight re: distinguishing internal search vs true search, and the meaning of this distinction as it pertains to the impact of Yahoo traffic.
In the rest of the world, global means "for the whole world" ..
It could depend on your market, so different results appear under just what it is you are trying to do on the net.
Have a go at this one:
In Australia, for some of the markets we target, NineMSN beats out the Google (70/30), while in the US, those same targeted markets produce a 25/75 split between Google and Yahoo (Yahoo being the 25%)
I posted a bit ago on how Google might favour tech over retail, and in the US, and possibly, the UK, this is true, at least for us.
But in Australia, Sensis turns out the ROI that Google somehow fails to do on that end.
In the US, it's mostly the big 3, Yahoo, Google, and MSN. But with us, there are a few others that are worth working up, worldwide. Looking at the larger picture with regard to search, and how it relates to ROI, helps to put the US search endices much more into perspective.