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Yahoo! Starts Redirecting Users Based Upon Geo ID

Today Yahoo.com started to redirect UK IP addresses to UK.Yahoo.com

     
8:50 am on May 15, 2008 (gmt 0)

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This morning when I attempted to visit Yahoo.com on my UK IP address I was redirected to the UK version (uk.yahoo.com), this has definitely only just been introduced in the last 24 hours or so and it could be good news for poeple who have sites that rank well on the UK version. Weather this is worldwide or not I do not know.
11:23 am on May 15, 2008 (gmt 0)

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/yahoo_search/3650717.htm [webmasterworld.com] by engine - 12:40 pm on May 15, 2008 (utc +1)


Checking into Yahoo.com from Germany (apparently as of the last few days) now sends me to de.yahoo.com, in the German locale.

I'm not the biggest Yahoo user, in fact I just checked into the account for a Flickr signup this week, but from what I do remember Yahoo always served the portal you typed in, without redirecting?

Am I just imagining this or is it a change in their localization technique?

I am really curious as I have always been on the fence as to what order I should serve our own Country-mirrors in, we have the ability for GeoIP, browser language, domain name extension, user account setting, query string and cookie (in any order wanted), but speaking as one who is frequently in other countries I don't really like typing in an english website URL and being fed the local variant.

11:32 pm on May 15, 2008 (gmt 0)

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I hate geo based redirects.
At least they haven't figured out where I'm located (I still get the US version).
5:02 am on May 16, 2008 (gmt 0)

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This is not working in Japan according to my tests...thankfully.
5:16 am on May 16, 2008 (gmt 0)

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I hate geo based redirects.

Add me to the list. One of the reasons I liked to visit yahoo.com was exactly this, the ability to select a portal that suits me. Well, looking at their recent history of management failures, I guess geo-redirecting is just one more.

7:19 am on May 16, 2008 (gmt 0)

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Add me to the list of geotarget haters.
End of my visits on yahoo.
11:00 am on May 16, 2008 (gmt 0)

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I hate geo based redirects

me too!

hate it with a passion. in particular, absolute misery for those of us that travel a lot (or are traveling).

Google is even worse about it. its impossible to turn off or find way back to the "version" I want. (and is the main reason I switched my default everything away from g. now Yahoo is doing it. sigh.)

Serious example of technology use for technology sake.

I so want to start a campaign against geo-redirecting.

11:44 am on May 16, 2008 (gmt 0)

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I don't like it either, but you have to look at the big picture, you guys represent a very small percentage of internet users, the vast majority would be blissfully unaware they had been taken to a more relevant search engine. This means there is more of a chance of me or my clients getting business from Yahoo.
11:56 am on May 16, 2008 (gmt 0)

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its not just front end, but back end as well.

and people travelling? that's small, but not THAT small.

IF you are gunna do it...at least make it easy to get out of it!

like i said... its VERY hard if not sometimes impossible to get out the unwanted language/geo-redirected page. I mean a "small" percentage of people is one thing... but completely excluding (to the point its unusable), those of us that don't want geo-redirect is another.

that's just bad business.

ps. MS is horrible about this as well.

[edited by: GrendelKhan_TSU at 12:12 pm (utc) on May 16, 2008]

12:03 pm on May 16, 2008 (gmt 0)

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I hate it when i'm stuck on another language in google, and then I have to navigate through 'Elmer Fudd' and 'Bork bork bork', intermixed with the local translations of the language names, trying to figure out which one is 'English'.

If you are going to forcefeed a language then it would be at least courteous to provide both the original -and- the translated versions of the language names in the dropdown lists/language selectors.

1:09 pm on May 16, 2008 (gmt 0)

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I hate this too! Why not default it to what portal the user typed in and let you switch to local if you like. Not all people in Hong Kong, for example, reads chinese!
1:16 pm on May 16, 2008 (gmt 0)

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the vast majority would be blissfully unaware they had been taken to a more relevant search engine.

More relevant based on what? Seems to me that most of the things that I am looking for would be best served up by having an algorithm that does a good job sorting worldwide results, not regional.

To me this is more a scheme to LOOK like they are serving up more relevant results than an actual fix to their search engine. Another Yang stock-boosting attempt if you ask me...

7:33 pm on May 16, 2008 (gmt 0)

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I'm UK based. 80% of my business comes from google.co.uk and about 10% each from google.com and the various flavours of yahoo. This suggests to me that users DO understand that xyz.com is different from xyz.co.uk and when we go to yahoo.com we do so because we want to. Geotargeting is a bad, bad move IMO and is somewhat insulting to users too.
2:53 pm on May 18, 2008 (gmt 0)

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Apparently, Yahoo! really do not like me any longer. Now, not even the re-direct to my local Yahoo! does not work. I request www.yahoo.com and got an error message a few seconds ago. No more visits to Yahoo! from me. Sorry, Jerry, I liked your site for several years, but now...
3:58 pm on May 18, 2008 (gmt 0)

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Try us.yahoo.com instead of www.yahoo.com
4:37 pm on May 18, 2008 (gmt 0)

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ohh how I hate when they change the results when you are in another country, if I want to go to Yahoo.co.uk I go to that site, no redirecting please.
6:18 pm on May 18, 2008 (gmt 0)

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@Zett it is actually down at the moment, I am in the UK and when I try to go to Yahoo.com I get nothing, it just keeps trying to load. They need to speak to a proper blackhat who can cloak properly.
9:51 pm on May 18, 2008 (gmt 0)

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ok thats it, I have to remove Yahoo as "start page" it just gets on my nervs I have to change to .com version every time.
3:02 pm on May 19, 2008 (gmt 0)

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Also redirects for me, from com to co.uk

However, I'm not redirected from other countries such as ca.yahoo.com or ie.yahoo.com et al

[edited by: brotherhood_of_LAN at 3:02 pm (utc) on May 19, 2008]

4:01 pm on May 19, 2008 (gmt 0)

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woot!
lots of members for the "I hate geo-redirecting" club. lol

*^_^*

2:56 pm on May 26, 2008 (gmt 0)

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If you want to keep a bookmark of yahoo.oom and are being re-directed to say uk.yahoo.com.

Do a blank search for "" on uk.yahoo.com, edit out in the address bar the 'uk.' bit then press return/enter and bookmark.

9:37 pm on May 26, 2008 (gmt 0)

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Just like the Google redirect.
Yes, Google does that too. Didn't know that?

If I type google.com in my cookie-free browser installation, I'm sent to google.com.mx. There I have an option to go back to "google.com".
Once I set this preference, it is set by returning to Google.com, I'm not being redirected anymore.

Exactly the same is now in Yahoo. If I go to "yahoo.com", I am redirected to mx.yahoo.com. But right in the top section, there's a link to "Y!Usa".
Once I set this preference, it is set by returning to Yahoo.com, I'm not being redirected anymore.

Didn't any of these thread see that? :)

1:14 pm on May 27, 2008 (gmt 0)

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I hate all redirecting even when there is an option to send me back to the main US domain. It was just so annoying while traveling to France recently. If I type Google.com I should be sent to Google.com because it is stupid for anyone to imagine that somehow I have become fluent in French just because I am on vacation there for 3 days.
1:44 pm on May 27, 2008 (gmt 0)

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Yahoo! UK traffic looks to be up about 30%, this is the best move Yahoo! have made in a long time.
2:52 pm on May 27, 2008 (gmt 0)

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All of this whining really just sum up to perform a single click.
10:22 pm on May 27, 2008 (gmt 0)

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Didn't any of these thread see that?

that linkback doesn't actually appear all the time. and sometimes not at all depending on where you enter google from (ie: via iGoogle, or Adsense, Help etc).

All of this whining really just sum up to perform a single click.

it would be much better IF it could be resolved with a single click. it usually can't.

so there.