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...Ms. Millardís departure was the result of a long-planned merger of two separate groups, one charged with selling graphical ads and another responsible for selling the small text ads that appear alongside search results.
Yahoo is overhauling the way it sells advertising in the US in an effort to help revive the business.
The overhaul of its domestic ad operation will see greater emphasis on multi-platform selling, encompassing video as well as traditional banner and web search ads.
"When combined, the two organisations will deliver profoundly better results than when delivered separately," said Gregory Coleman, Yahoo's executive vice president of global sales.
She's going to be missed big-time. I feel like there must be something else going on at Yahoo to warrant letting her go. I'm not sure we've seen the full Yahoo strategy yet...
When you strip away all the spin-off products, Coca Cola is a drink, Toyota is a car and Google is a search engine. What is Yahoo?
People only remember brands they associate with something, but there's absolutely nothing that you can specifically associate with Yahoo any more. The directory was great in the days when directories were useful, but the internet is so huge and fast-changing now that Yahoo has to seize on something else as their central product.
Being a rival to Google would probably be the best course of action, but they can't be a proper rival until the search engine is improved and given more prominence on the front page of the site.
Coleman added, "While Wenda was a big contributor to our success in the past, the industry has shifted and requires a different set of skills to take the business forward. We appreciate her dedication during her years of service and wish her well in the next chapter of her career."
From the Yahoo! press release at [yhoo.client.shareholder.com...]
The core of the message is really that sales for display and search advertising will be under one roof at Yahoo!, maybe foreboding a consolidation of the two in general?