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So what makes Site Match different from a ppc campaign where you have no control over your appearance in the listings?
1. which page(s) you choose to submit
2. how your submitted pages are optimized to show up for relevant terms
3. how you opt to target your pages from a geo-targeting standpoint.
4. your ability to evaluate campaign metrics
5. your ability to set spend limits and/or opt-out of sitematch
Why should I spend money on Site Match
~Extensive on serp ad serving and ad distribution
~Frequent content refresh and guaranteed inclusion.
~To ensure deep pages are crawled and indexed.
~New and improved metrics - data concerning organic search performance.
~Because of speed to inclusion
~Because you are not indexed through the free crawl
~Because there is a return on investment associated with your sitematch pages being served in Y! serps and accross Y's distribution network.
The question from the other thread is -
Will large companies have the ability to do XML or other types of feeds? And if so will they have a way of tweaking those listings?
Never Mind I see you will be selling special benefits and cloaking to larger customers...
From your site:
"Site Match Xchange™ for Large Advertisers
Site Match Xchange is available for large advertisers wanting to submit 1000+ Web pages for review. For these advertisers, we provide a dedicated account representative and an XML feed for Web pages. Send an e-mail to sitematchxchange@------.com for personalized assistance."
So the truth is - this is Inktomi in sheep's clothing! So is it true some people (large companies) will have advantages in the Yahoo database not offered to others? Like, the ability to tweak their listings to gain advantage over the smaller guy?
Please correct me if I'm wrong but this looks like a very expensive Inktomi.
You say over and over that payment is not for placement yet you are giving some the advantage of being able to tweak their cloaked feeds until they are on top...
So what is the truth? How is Yahoo differnet than Inktomi?
-s-
1. which page(s) you choose to submit
I already can. I can make them number 1 or number 10. I can put them anywhere in between and I can specify the queries that users find my pages on.
2. how your submitted pages are optimized to show up for relevant terms
I can already control this with a PPC campaign. It would be a full time job to optimise these pages again for Y.
3. how you opt to target your pages from a geo-targeting standpoint.
Check. I can do this with PPC campaigns with decent accuracy.
4. your ability to evaluate campaign metrics
Check. I can do this with PPC campaigns. I can also shut them down, pay less per click and more per click based on this information - I can't do this with sitematch.
5. your ability to set spend limits and/or opt-out of sitematch
Check. I can do this with PPC campaigns.
~Extensive on serp ad serving and ad distribution
I can do this with PPC campaigns.
~Frequent content refresh and guaranteed inclusion.
I have these two down pat with PPC campaigns.
~To ensure deep pages are crawled and indexed.
I can make sure that users looking for my service find my pages (which is what I care about) with PPC campaigns.
~New and improved metrics - data concerning organic search performance.
I can get this just fine, for free, from Google.
~Because of speed to inclusion
I bet I can set up a PPC campaign faster. :)
~Because you are not indexed through the free crawl
But I will be, and paid inclusion doesn't give my sites a boost and I can just get on top of the results with PPC anyhow.
~Because there is a return on investment associated with your sitematch pages being served in Y! serps and accross Y's distribution network.
I can get an excellent ROI with PPC campaigns, turn them on when I want, turn them off when I want and know exactly where they are showing.
I have found nothing in your answers to indicate why SiteMatch would benefit me more than PPC campaigns. I'll look forward to more answers, maybe even from Tim.
I have found nothing in your answers to indicate why SiteMatch would benefit me more than PPC campaigns
I never viewed sitematch and "ppc campaigns" or search prospects in general, for that matter, as a mutually exclusive propositions. To us, it always comes down to return on investment, regardless of the disparate nature of varying and competing internet marketing vehicles.
If you are not included in the free index and you are riding high on your "PPC campaigns", then ride on. I am sure you and your competition will be happier.
"why siteMatch would benefit me more", you ask... I don't know. I don't play that game in the internet marketing arena.
A major Internet marketing vehicle just changed its structure, it is my job to understand how to value the result of putting pages into sitematch based upon certain conditions. Overture and ADwords, with respect, have nothing to do with that consideration.
Overture and ADwords with respect, have nothing to do with that consideration.
With all due respect they do have everything to do with it.
When we are trying to get in touch with our potential customers we have to decide which channel to use. SiteMatch is one channel, adwords is one and so is Overture. But SiteMatch and Overture overlap - so they are two delivery methods to the same audience. If one is superfluous then it has everything to do with it!
If I can pick my spot with Overture, why would I want to mess around with SiteMatch - it doesn't even guarantee first page placement - my potential customers may never find me - that's a big gamble for such a big outlay. The whole point of paying for SEM is that you have control over where you appear in the results and your spend - this is one of the things which makes it so different from the hit and miss of SEO. Why do you think PPC has taken off in such a big way? SiteMatch just combines the uncertainty of SEO with the outlay of SEM.
<edit>
"why siteMatch would benefit me more", you ask... I don't know. I don't play that game in the internet marketing arena.
This is exactly the question Yahoo has to answer, otherwise they'll never get SiteMatch to take off.
But SiteMatch and Overture overlap - so they are two delivery methods to the same audience.
They are two delivery methods [that when used in conjunction with each other may further ensure that your web page is seen by a particular] audience.
Your point, albeit valid, is analogous to the old argument, I am in G serps ~ should i buy into adwords.
And this old argument always comes down to the same factors:
~If you are not in 2 positions another competitor will be in 1
~Branding and commerce advantages are compounded by repitition in the face of competition
~Search prospects are shoppers and seekers and are therefore predisposed to click multiple ad vehicles on serps
~If there is a direct return on investment, you should do it
~Control over overture's title, description, and landing page will allow you to market unique messages for broad appeal amongst search prospects
~Enables a testing environment
~Ad distribution variances will ensure maximum and variant coverage off serp
