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Optimizing for SiteMatch

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Dr Greenthumb

5:18 pm on Mar 7, 2004 (gmt 0)

10+ Year Member



I have submitted, and currently have listed, 8 different sites in Yahoo using the new SiteMatch submission. Paid my submission fee, waited for approval, and after a few days, I have all submitted sites included. However, I have yet to receive a single click on any of the sites.

Is optimization of these sites required for better listings (my best listing thus far is a #12 for a 3 word query). If so, any ideas on optimization techniques? All sites are keyword friendly, have tons of backlinks, show a PR of 5+ (two of them are 7s), contain sufficient meta info, etc...

Trying to pay for play, but no luck yet.

mayor

5:26 pm on Mar 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dr G >> I have all submitted sites included

Well, what more did you expect?

Dr Greenthumb

5:43 pm on Mar 7, 2004 (gmt 0)

10+ Year Member



I expected my submissions to drive some traffic.

walkman

5:45 pm on Mar 7, 2004 (gmt 0)



as per Tim (very nice and patient Y! guy), Site Match will just get you in their database. That's all. Your sites are equal to all other sites that are there for free. No boost, so you have to do the SEO just like anyone else.

mayor

7:10 am on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What walkman says!

This is the hard facts. That's the way it has been with Inktomi. Your payment gets you included.

By working at optimizing your page, you can hopefully draw some traffic.

With Inktomi, I was successful at optimizing my site to draw traffic, until, it appeared, a human editor decided I over-optimized and banned my site, whereupon I went back to getting no traffic. Still, though, Inktomi included me in their data base. I could do a search for my page and find it. So I still got what I paid for. They simply excluded me from traffic by ranking me so low I would not be found in a normal search.

What was really ugly, though, was that they banned my whole site without looking past the single page they didn't like. I lost all the free traffic I was getting as well.

Paying to get included was an expensive lesson. My advice ... "look before you leap".

walkman

7:14 am on Mar 9, 2004 (gmt 0)



mayor,
what's over-optimized for them? I'm curious about how "bad" your site was...and if you're sure that that's why you're banned. I wish they'd post a few guidelines. It's very subjective...yet, I see tons of sites with 15-20 straight keywords in row in the top 10.

[edited by: walkman at 7:31 am (utc) on Mar. 9, 2004]

cyberfyber

7:30 am on Mar 9, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



Mayor,

yes I can feel your pain since that's exactly what I've been going through. My sites are there, but they're down below sweeping the bottom of the barrel.

But I'd like to ask, since I know so little about this part. Is 'Banning' an actual term used with Yahoo and Ink? And if one is banned and yet still paid, then how long is it before they'll actually look at your page again?

I'm familiar with that post TIM put out regarding how they will be offering a "FORMAL Approach to getting penalised site reviewed and such"" or something to that effect.

But I still wonder how much good it'll do? Do you? Any inkling?

Workin

7:30 am on Mar 9, 2004 (gmt 0)

10+ Year Member




Over Optimized For Overture Is An Affiliate Link

mayor

8:52 am on Mar 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Walkman, what drove me to become over-optimized was trying to fight my way up through layers of spam in the SERPs so I could get some decent traffic. To rank with the spammers and get some traffic, you may wind up becoming one yourself. I can't be more pecific than that. If you see lots of spammy sites in the top SERP listings, maybe it's best to wait for them to go away before you pay to list your site because if you think you can rank with them, and PFI does give you a frequent update tool to do just that, you may be putting your whole site at risk.

Of particular danger is that you may be able to rank with the spammers, but the editors may not get around to zapping the spammers in your category for a few months, leading you to believe that YOUR optimization techniques are acceptable.

cyberfyber, I believe I've seen the word "ban" used by a Yahoo spokesperson, but I can't find where. Maybe some other people can point us to it. But if not, let me define site banning in Inktomi to be having your PFI pages indexed but ranking too low to draw more than a couple visitors a day, if that, while having your non-pfi pages removed (assuming they were previously in the free index) from the Inktomi index. Now, all this is changing with the new Yahoo, since it may no longer be possible to accurately determine if your non-pfi pages are ndexed or not, other than by whether or not they draw traffic.

I've never had a site banned in Inktomi according to my definition ever see the light of day again as far as Inktomi traffic goes. When I use the word "banned", I mean forever.

Maybe Yahoo will offer reprieve for banned sites but I sincerely doubt it, because that will allow people to "game" the system and learn where the line is drawn. Then pretty soon there will be tons of sites bellying up to the line and defeating their algo and, worse yet, using what they have learned by gaming the PFI system to spam the free index where the eyes of editors may be more sparse.