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At first glance Yahoo Match does not make sense for me. Other opinions?
I have a good advertising budget. ($3,000 to $6,000 a month). But I get all the traffic I need from Google Adsense at .10 a click. Why would I spend $49 plus .15 to .30 a click? Plus with Adsense and the like I get to control the traffic and cost like a water faucet. On/Off on a daily basis.
Maybe if I was in a catagory that usually had .30 to 1.30 per click rates on Adsense or Overture?
It just seems a little limiting to go with the Match thing.
I volunteer with various non-profits and do web development for them. They have no budget for web development.
Yahoo seems to have only picked up the ones that were previously listed in the directory. All the other sites are nowhere to be found.
What a shame that they can get no exposure through Yahoo's web properties. They have great content and decent link popularity, just no budget. Even if I could've raised money for them to pay for inclusion, there's no way I could raise money for them to have an ongoing monthly budget. What a shame.
I perfectly understand the logic of fair distribution of clickthroughs based on a unbias database.
However, reality is, I'm not sure which term you are referring to at Search.Yahoo that would exemply this fairness of ranking and distribution.
But the ones I have looked into are in fact in direct contradiction as to what Yahoo claim suppose to be working.
The only logic, why the following rank in the top...
1.'obvious spam/cloaked' pages or
2. multiple listing of 'exact url' for the same term or
3. multiple listings of urls belonging to the same domain and
4. dominance of few domains in the top serp
is because 'obviously' there's manipulation involved not only by the owners of such pages but by Yahoo itself.
If Yahoo is really serious about 'relevant and quality' serps the above sample scenarios won't work.
However, if Yahoo is making money for 'every' clickthrough then it is to their advantage that those pages would be displayed first.
I don't have problem with that, after all it's their business. Whether it's ethical or legal that's beyond me and hopefully somebody would take a closer look at their business model.
My problem is their continued campaign to mislead web publishers and users alike that 'ranking has nothing to do with paid inclusion scam err scheme' perhaps hoping to generate enough suck...err interest on this fake search engine.
If they have called this program outright as a 'shopping search engine' I would have wish them good luck but to go through the hype and PR announcement that this is a search engine 'search engine'.
To me, just my opinion...is an outright lie.
