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What is yahoo.com/s/<number>?

         

bakedjake

6:00 pm on Jan 6, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Doing some analysis for a client, and notice a result in the Google serp:

www.yahoo.com/s/<six digit number>

Is that an advertising tracking URL? They're definitely serving content from that URL, but there's 302 redirect there, too.

bakedjake

5:09 pm on Jan 7, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



*bump*

Anyone have any ideas?

bakedjake

4:44 pm on Jan 30, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I hate to do this, but *bump*

Any ideas? This is really bugging me. It appears that it's not just advertising URLs - there are articles with those URLs, too.

caine

12:38 am on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok,

Had a look at what you've spotted, and here it goes, its an internal Yahoo ID based on your IP, irrelavent of your search terms, or any cookies.

Hence its tracking, but not by URL, but IP, though the real question become's is it time based tracking within their servers or a perminent watch of fixed IP's searching across their system, and possibly all their systems, i.e. AV, Overture, ATW, etc. Because if it is then they are probably trying to amase one heck of a demographic, technological, and search pattern insight into the vast majority of users of the WWW. However - no pun intended, corporations/companies and power users use fixed IP's, where as most surfers use dynamic IP's - so how they're getting around a consistent identification of them - is beyond me!

What i would suggest is watching the numbers every time you on yahoo, and whether it stays the same accross hours/days/time, etc. Further more are you on a fixed IP or dynamic, and are the numbers the same, i will check tomorrow.

Certainly at first i thought it was a number assigned to a keyword combination but, after a couple of tests, i don't see it that way no. Might be worth writing the number down, and other particulars and we will have to watch this.

caine

9:50 am on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



this is really bizarre.

I'm getting the same S number from my works setup, though same browser as home office, terms are completely different, no similarity in the searches at all, different IP's, no cookies, only similarity is the same ISP POP.