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Yahoo making its move?

New marketing campaign

         

willybfriendly

4:23 pm on May 20, 2003 (gmt 0)

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update Yahoo on Monday began blanketing billboards, radio and TV in major U.S. cities to promote its newly updated Web search technology, a move aimed at recapturing ground lost to rival Google and attracting new visitors.

http://zdnet.com.com/2100-1104_2-1007525.html

WBF

caine

4:27 pm on May 20, 2003 (gmt 0)

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Remember there was a discussion about Yahoo's new search facilities search@yahoo [search.yahoo.com].

It does not look very good on Opera, then what do i care, its relevancy and speed of re-indexing that will win the day. Something to watch for!

percentages

8:29 am on May 27, 2003 (gmt 0)

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I first saw the Yahoo Ad for the "New Yahoo Search" on TV Saturday night, dashed to the PC to try it out and was somewhat disappointed that not much had changed. I felt sure it was going to be using a whole new, or INK based, search technology.

They seem to be applying different filters for some very common keyphrases, but after that it is still Google search in different clothes.

It appears their marketing guys are a few steps ahread of the techs. Keep the current users, get some back from Google and then they may deploy some new search technology?

It appears Google is now going to be under some serious pressure (marketing pressure at least) from Yahoo and MS. I hope AV and Fast find a few marketing $$$ to join in the fun. A more diversified SE market has to be good for everyone.

xcandyman

11:25 am on May 27, 2003 (gmt 0)

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Paramount to Yahoo's marketing campaign is an Internet-connected billboard in Times Square, which will reaches up the side of a 22-story building. The billboard will flash live search queries from people in cities around the country, including San Francisco, Honolulu and New York. It's meant to give onlookers a snapshot of current interests in particular cities, according to Yahoo.

I wonder if these are filtered queries. I can just imagine young kids seeing what some weirdo's fetish is plastered all over a building lol.

Steve

johnser

3:17 pm on May 27, 2003 (gmt 0)

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Delayed by 20 mins.... Might have been fun otherwise :)

PatrickDeese

1:39 am on May 28, 2003 (gmt 0)

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Interesting - it looks like they are using a pretty strict language filter. I have a bilingual (English/Spanish) site that is first page in English and 2nd page for Spanish for its destination in Google, but the Spanish version isn't in the first 4 SERPs in Yahoo.

1Lit

4:02 pm on Jun 1, 2003 (gmt 0)

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"It does not look very good on Opera"

I'm sure this is going to give Yahoo sleepless nights.

What percentage of web users use Opera again?

SlyGuy

4:23 pm on Jun 1, 2003 (gmt 0)

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What percentage of web users use Opera again?

I don't think it really matters what the percentage is, simply that there is a percentage of users that have Opera should be reason enough.

- Chad

twilight47

5:53 pm on Jun 1, 2003 (gmt 0)

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About the article...it didd't mention inktomi, for what I could see. Is that not part of their marking plan?

1Lit

6:08 pm on Jun 1, 2003 (gmt 0)

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"I don't think it really matters what the percentage is"

I think it is VERY important, what the percentage is. If a browser has less than 1% market share, then the ROI might not be sufficient to waste hundreds of hours making a site work smoothly in it.

I have to waste days as it is making sure my sites are compatible with Netscape 4 which the Yahoo editors insist on.

Sorry if it sounds OTT, but I don't give a damn about Opera visitors not being able to view my sites perfectly. I sit in front of my computer for nearly 100 hours a week and have got more important things to worry about.

SlyGuy

6:51 pm on Jun 1, 2003 (gmt 0)

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Sorry if it sounds OTT, but I don't give a damn about Opera visitors not being able to view my sites perfectly.

1lit, we're talking about Yahoo!, not your website.

Yahoo! offers a search function for their massive, global audience.

Currently, there are over 5,000,000 Opera browsers in operation.

So therefore, the small amount of traffic your website may receive from Opera users may not warrant your time and effort. Yahoo! on the other hand, will probably want to attract at least 10-20% of Opera users to their search feature.

So now we're left with 500,000 to 1,000,000 users who are not going to view the website correctly. If those users decide not to return, Yahoo! has effectively cut a chunk of potential, advertisement viewing customers out of the fold.

..but I digress.

Cheers,

- Chad

skibum

4:07 am on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems YAHOO! is aiming dead on for Google. Head to head combat, all out war in a bid to dominate the search market. YAHOO! just launched an all out advertising ccampaign [internetnews.com] even a gigantic billboard in Times square [siliconvalley.com].

IMO it will either work brilliantly, or possibly, prove once and for all that the net is different and this kind of branding campaign will not work on the net or maybe just in search.

If ya had to place a bet, will dumping all this money on offline advertising help stem the surge Google is experiencing and prime users for the new YAHOO! supersearch (whadda think the chances are that will be unveiled at SES San Jose or Chicago?) or will they just burn through a ton of cash while Google continues to grow on word of mouth?

jeremy goodrich

6:34 pm on May 28, 2003 (gmt 0)

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he he he, nice write up though - even if it was a repeat :)

I noticed Yahoo! bought a spot on a famous billboard on highway 101 here in Silicon Valley (north end) so I see that every time I'm on my way home from work.

Though, between that & all the rich media banner ads, I still have yet to see #1 solid reason to start searching there.

Dunno if it will impact "joe six pack" or not, only time will tell I suppose.

2_much

11:37 pm on May 28, 2003 (gmt 0)

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Skibum, I think it'll be #2. Word of mouth. I've been talking to a lot of non-techies lately, people who can barely turn on their pc's and only know how to check their email.

When they talk about searching, they say, "I did a Google search and ... "

Yahoo may gain ground based on its name and all the features they're rolling out, DSL, etc. But not advertising offline advertising I don't think.

At the end of the day it's all about quality. And the "Google Experience" is still much better than the "Yahoo Experience". Even though I uninstalled my Google Toolbar and have the Yahoo toolbar installed, I rarely use it. There's a feeling of clutteredness in Yahoo that makes it difficult to use. Plus you have to scroll down to get real results. I wish they would reduce the site of their header.

In any case, I think Google has surpassed Yahoo in search and I think it'll stay that way.

skibum

2:43 am on May 29, 2003 (gmt 0)

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I'm kinda hoping the ad campaign is a big flop. It would be nice to see a good search engine win over one that tries to brand its way to the top with massive in your face ad spending.

mfishy

9:40 pm on May 29, 2003 (gmt 0)

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2_much,

Not really sure where your coming from here. Yahoo uses Google results, so the quality is exactly the same. Thye also have a new search that is not cluttered at all. [search.yahoo.com...]

I have seen this come up a few times recently and am curious as to why webmasters would claim Google has better results than Yahoo when the results are very similar.

Hunter

10:25 pm on May 29, 2003 (gmt 0)

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mfishy, the point is that Yahoo appears to be unable to provide the quality searches that Google provides. That is why Yahoo incorporates Google results.

mfishy

11:56 am on May 30, 2003 (gmt 0)

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Agreed. Obviously Google is better at search technology than Yahoo. However, I doubt if joe surfer really cares where the results are generated as much as finding what they search for. In this case, Yahoo will get you to the same place as Google.

It should be interesting to see how and when they incorporate Ink. This will changes things dramatically on the search scene.

2_much

6:50 pm on May 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



mfishy, the new search interface isn't cluttered, but the SERP's is.

You have to zone out a lot of information before you can actually get the results.

Even though the results are mostly the same, Google gives it to you immediately, without having to tune anything out - what you need is just right there.

Yahoo makes you sort through a lot of information first. Instead of using the toolbar to search, I prefer going to Google.com and typing my searches in there, even though the results are almost the same. It's just quicker and cleaner.

mfishy

10:57 am on May 31, 2003 (gmt 0)

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I agree and use Google myself. Just pointing out to those (obviously not you) here that don't know that Google provides Yahoo search.

manufactu

9:08 pm on Jun 2, 2003 (gmt 0)

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[It should be interesting to see how and when they incorporate Ink.]

Interesting thread. I have noticed some confusing results. Dores anybody know if and when Yahoo will be using Inktomitechnology?

mfishy

11:58 am on Jun 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Some here have said this summer but I have not seen any information to confirm their plans at all.