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Yahoo Publisher Network to close April 30, 2010

     
4:11 pm on Mar 31, 2010 (gmt 0)

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After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.


Yahoo nixes Publisher Network beta [blogs.zdnet.com]

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,

Your Partners at Yahoo!


added email that is posted all over web now.

[edited by: Brett_Tabke at 9:06 pm (utc) on Mar 31, 2010]

4:17 pm on Mar 31, 2010 (gmt 0)

5+ Year Member



Just got my email notice.
4:36 pm on Mar 31, 2010 (gmt 0)

10+ Year Member



I remember the good days when the revenue was so much better than adsense. I had hoped they would fix whatever the problem was and revenue would climb, again. Oh well...
4:36 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And they never even went out of beta

Their network for us performed so bad compared to Adsense. We removed them after a few months of testing way back
4:42 pm on Mar 31, 2010 (gmt 0)

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Wow. It's like Yahoo has just gave up.
4:45 pm on Mar 31, 2010 (gmt 0)

10+ Year Member



I guess that explains why it didn't get better. They probably haven't tried to improve it in a long time.
5:15 pm on Mar 31, 2010 (gmt 0)

5+ Year Member



Terrible news, not only for Y! but for the industry in general. Guess who's the only one happy with this? At the end of the day Yang turned out to be much better than Bartz. She seems to have given up in every aspect.
5:17 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I like the recommendation in the announcement to use Chitika ads to replace YPN ads. The one network which performed worse for me that YPN is Chitika.
5:38 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try Chitika again. We ignored them for years, as we were not earning anything. But when they announced the megaunits, we put them at the end of our articles and things have gone really well. A BIG improvement
5:42 pm on Mar 31, 2010 (gmt 0)

10+ Year Member



Yeah. YPN removed our site(s) a few years ago. Made some good cash from YPN back then, too bad. Was definitely Yahoo's loss as we are doing well w/ Adsense now since 2003. Bye bye YMN
5:43 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They never quite got it working right. We ran them for months and the targeting was just not working.

We preferred how their ads displayed over Adsense back then. But now Adsense offers so many display options they no longer trail in that aspect.

Sorry to see them go. Unfortunately we stopped using them years ago.
6:39 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Administrator httpwebwitch is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Wow, this'll be a crushing blow of reality to a lot of YPN users I know.
6:40 pm on Mar 31, 2010 (gmt 0)

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I guesss my site was the one of the few making money from YPN..
7:29 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You all know Yahoo is merging with MS shortly for both search and contextual ad serving right?

Also MS is working on it's version of Adwords and Adsense via Adcenter and Pubcenter. YPN inventory will most likely just be merged into MS Pubcenter as the 6 platforms are merged
Yahoo Search merged with Bing results
Yahoo Search advertising merged with MS Adcenter
Yahoo Publisher Network merged with MS Pubcenter

This was a totally expected event.
7:54 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Guess they did it today so it wouldn't be thought of as an April fools joke.
8:55 pm on Mar 31, 2010 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Has anyone read anything about their paying publishers outstanding balances if it is currently less than the payment threshold?


FarmBoy
12:03 am on Apr 1, 2010 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Chitika emails are rolling out now too.

From their site:
Chitika is a leading advertising network that features a direct syndication of Yahoo! Content Match and Sponsored Search Ads

[chitika.com...]

Hmmmm.
1:40 am on Apr 1, 2010 (gmt 0)

5+ Year Member



I wouldn't give a try to chitika because it just works for only US. Guys stick to adsense and kontera.
2:24 am on Apr 1, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That caught my eye too... after how many years YPN was still in beta?

Clearly I don't know the intricacies of operating a contextual ad network (I just know YPN didn't work) but it always seemed it would be a slam dunk to be successful by just copying everything Adsense did.

I thought the rip-off approach was SOP for these firms (as in "Pirates of Silicon Valley). I doubt that there have ever been more than 20 substantial, original ideas in the whole history of computers and the web .

RIP YPN.
3:16 am on Apr 1, 2010 (gmt 0)

10+ Year Member



I wonder why they didn't just transition the customers over to MSN's content offering?

Anyway it's still possible to get Yahoo results in a different format. PM me for information about XML formats.
5:18 am on Apr 1, 2010 (gmt 0)

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Quite a few folks behind Bing are from Yahoo Search team.
7:28 am on Apr 1, 2010 (gmt 0)

5+ Year Member



Wow. It's like Yahoo has just gave up.

Yeah, that's what usually happens if you try to run a conflicting business model. You can not run a media shop selling ads with one hand and selling everything to everybody with the other - from ring tones and music to hosting, domain names and jobs.

You can not use revenue from your advertising business to develop products and services, to advertise them on your own advertising channels and to compete with products and services of your advertising customers.

Why should I pay YSM to advertise my blue widgets if Yahoo's blue widgets are always in front of mine on YSM ads grid?
1:26 pm on Apr 1, 2010 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Yahoo eventually posted this news on their blog.

Yahoo! Self-Service Beta Program for Small Publishers to Close April 30 [ypnblog.com]
Decision does not affect large, direct publishers and partners, nor advertisers using Content Match

Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.

No change for large partners/affiliate network

No change to Content Match ads

1:34 pm on Apr 1, 2010 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Getting a contextual ad network going that can compete with Adsense is tough for two reasons:

1) Publishers are best served when there are many advertisers.
2) Advertisers are best served when there are many websites in the network.

This "network effect" maximizes the quality of match between ad and page, increases the probability of a click and ultimate conversion.

I saw this in reverse when I tested YPN: the same poorly matched ads kept appearing over and over, clicks were few, and eCPM was terrible.
3:22 pm on Apr 1, 2010 (gmt 0)

10+ Year Member



My Chitika revenue improved significantly a couple years ago, when I noticed that Chitika was serving ads from Yahoo. I wonder if this is why publishers are being forwarded to Chitika?
3:30 pm on Apr 1, 2010 (gmt 0)

10+ Year Member



Hummm...

Today is APRIL 1st, isn't it?
10:37 pm on Apr 1, 2010 (gmt 0)

5+ Year Member



thats what I just realized :)
10:41 pm on Apr 1, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



april fool at the expense of small publishers? oh well..
2:31 am on Apr 2, 2010 (gmt 0)

5+ Year Member



THe irony is that if it's an april fools thing not too many will care, and if it's not, not too many will care.
1:03 pm on Apr 2, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Folks, as a YPN publisher (for now) I can assure you this is no Yahoo Apirls fools joke..
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