Yahoo Publisher Network to close April 30, 2010

[webquest]

After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Yahoo nixes Publisher Network beta [blogs.zdnet.com]

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at [phone], Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,

Your Partners at Yahoo!

added email that is posted all over web now.

[edited by: Brett_Tabke at 9:06 pm (utc) on Mar 31, 2010]

[moTi]

funny and scary at the same time. no one seems to really care..

ypn never made it international and even in their home market they never made a dent. they were never a real competitor to adsense. it's kind of sad that after all those years after the introduction of adsense there is still no noteworthy alternative for contextual ads in our ad spaces. meanwhile it is obvious that googles monopoly results in a slowness in terms of developing enhancements for adsense. progress in this area is much needed.

[Edge]

funny and scary at the same time. no one seems to really care..

ypn never made it international and even in their home market they never made a dent. they were never a real competitor to adsense. it's kind of sad that after all those years after the introduction of adsense there is still no noteworthy alternative for contextual ads in our ad spaces. meanwhile it is obvious that googles monopoly results in a slowness in terms of developing enhancements for adsense. progress in this area is much needed.

I'm not sure whom to point my finger at the longest, we publishers abandoned YPN in droves when we could not earn the maximum $$.

I spent a lot of time finding the right real estate on my web site for YPN and had been earning between $700 - $1000 monthly. Also, I found squares for others that works for me as well.

The reason I kept YPN and others is my long view that Google AdSense is not assured and could make fundamental changes in the program not in my interest.

Most of us have experienced negative changes in revenue not to our making and I have zero confidence that Google cares about our revenue or survival at the end of the day.

My thoughts are and have been that if Google revenue went away that I would continue on YPN and other revenue streams.

My web business has treated me well – I’m sitting in my home office, shorts, tee-short, coffee and thinking I’ll take the boat out today – I don’t want this to change. Also, maybe it the getting older guy in me but partners that don’t share information cannot be trusted.

Revenue diversification - phrase of the day..

[Selcouth]

Also, maybe it the getting older guy in me but partners that don’t share information cannot be trusted.

True, but Yahoo do appear to be trying to clear up their network at the moment, albeit not quite in the right manner IMO. I'm 100% with you on the revenue diversification :)

[edited by: engine at 4:56 pm (utc) on Apr 6, 2010]

[potentialgeek]

If anyone from YPN reads this, could you please tell us what was so difficult? Why didn't you get out of Beta, and why didn't you go global?

This is one of the epic fails of the internet. I never understood why the top Yahoo management didn't fire the people in charge of YPN and get somebody in there who knew what they were doing. It's like they had the whole thing run by student interns and the leaders had gone on vacation... for five years. Total disaster.

[Sally Stitts]

Yahoo Publisher Network merged with MS Pubcenter

Umm, no. Not quite, although that seemed to be the original plan. Maybe it kicks in later. Although I have little hope for a merger of the crippled and the clueless.

My Chitika revenue improved significantly a couple years ago, when I noticed that Chitika was serving ads from Yahoo. I wonder if this is why publishers are being forwarded to Chitika?

I am in the process of moving many ads from YPN over to Chitika. I have noticed, that for many pages, the IDENTICAL ads showed up from Chitika, INSTANTLY, with the added image to the left of the links.

So, as far as the MS merger, right now, it looks FAR MORE like a Chitika merger. We shall see. Time will tell. Plus any other platitudes that you prefer.

It is looking pretty good so far. Chitika targeting is FAST, if they have related ads. CTR is about 8 times as good as YPN was, and the mean payout click is about 5 cents, the same as YPN was. Those images next to the ads REALLY boost CTR. So good in fact, that at some crunch point, I suspect that AdSense will re-allow images, and actually supply them. IMHO.