Links, links, links. I know I only spoke of links last week, but link development is an ongoing activity in some form for most people.
Two messages came out from both Bing and Google in the last week or so, which really emphasises the importance of link development as a way to improve a site’s performance, naturally. Google’s Matt Cutts agreed with the way Bing’s Duanne Forrester described linking: You shouldn’t know where your next link is coming from. Find out more about Duanne’s comments in our thread (see below).
Welcome to this WebmasterWorld Weekly Round-up.
The previous WebmasterWorld Weekly is here.
Bing's Duane Forrester has published his top ten SEO myths which may give you some pointers into the search engine's view of SEO and what works. Important takeaways include the comments about where your links come from. "Bing's Top 10 SEO Myths, Including Linking, Social, and Content
Ads in Firefox: This has been discussed previously, but now it looks, to an extent, as if it's becoming a reality, at least as far as a test is concerned. Mozilla Confirms Firefox To Run Sponsored Tab Experiments
Mozilla said, "We'll experiment on Firefox across platforms, and we'll talk about what we learn before anything ships to our release users."
That twitter mute feature we spoke about is being rolled out. Twitter indicated that mute gives users more control over the tweets in your stream by allowing you to remove a user's content, without them knowing you've muted them.
"Twitter Confirms "Mute" Feature Coming To Accounts
Pinterest is to try a paid test. Pinterest Tests Paid Promoted Pins To Selected Brands
The company said, "Our first paid test, in the U.S. only, is with a small group of brands from different industries..."
In a landmark ruling, the European Union Court of Justice said links to "irrelevant" and outdated data should be erased on request. "EU Court Backs Users' 'Right to be Forgotten' on Google
And on the same topic, Google promised to come up with a process within two weeks for users to log their complaints. Google Will Have "Right to be Forgotten" System, In Germany, Within Two Weeks
Net neutrality is a hot topic right now, especially as there was the recent discussions and now the vote by the FCC. FCC Votes For Lane Speeds In Net Neutrality, But May Change Its Mind Later
Why is this important? It's probably because what the FCC does may be trialled or rolled out in other places around the globe.
There was a leaked report this week about how the New York Times struggles to remain popular in an ever changing online world. There are lessons for us all here. Leaked New York Times Digital Strategy Report
Google has introduced a new AdSense ad format: Magazine Ads.
How does it look and perform on your site. Some of the feedback indicates it's promising.
In a twist, websites are throttling FCC staffers
to protest over its vote on Net Neutrality.
If you rely on The Cloud for your business, a Cloud outage is something to dread. This week Adobe apologised for its Creative Cloud Outage.
I heard this week that Pinterest has raised $200 million VC funding, which values the company at $5 billion. Yes, that's right.
Google is expanding its public transit data with the latest announcement that UK public transport data is now in Maps.
Two of our hottest Google AdSense threads for May seem to continue to remain hot. Join our threads to find out why, and learn more. Prediction: May 2014 will be the worst month of all time.How To Defend a Google AdSense Site From Click Bombing
In Google corporate news this week, India is set to launch a new antitrust probe into Google.
Google's CEO, Larry Page, published his latest Founders' Letter
Did you want to try Google Glass? Now anyone in the U.S. can get Google Glass
, but do remember it's still in beta, and will still cost about $1,500! Money to burn?
Something that didn't go well for Facebook when they tried this, is running ads with profile pictures in ads. Well, Google has said it will continue with its plan to include Google+ profile pictures in ads.
With Google SERPs swinging around, i've included this month's Google update thread again. It seems the SERPs changed, and then they went back to what they were. Google didn't confirm a change, but clearly, something did change. Updates and SERP Changes - May 2014
This week's Matt Cutts video is, "What are some myths about SEO?" I wanted to include this one because we've had Bing's Duanne Forrester talk about SEO myths, so it's quite timely and on theme.
There won't be a "weekly" next week, but we'll be back in a couple of weeks.
Have a great week, until next time...
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