Backlinks. We all have them, we all need them, and great ones are very valuable. Backlinks became an easy way to “game the system” and are often used to artificially influence a site’s importance, or relevance. We all know about ways to gain backlinks, and we all know that the best backlinks are the natural ones that are often the hardest to get.
Since Google and Bing know that backlinks can be abused, the door is closing on opportunities for overzealous backlink development.
One thing is clear; backlinks are here to stay, certainly for the foreseeable future. Watch this week’s video for an update from Google’s Matt Cutts on backlinks and their importance in ranking. Do watch the video (below) as there are some useful snippets of information about trends.
Welcome to this WebmasterWorld Weekly Round-up.
The previous WebmasterWorld Weekly is here.
Reports of some SERPs shifts are going on at Google. Join our thread and let us know if you're noticing changes. That way we can get an idea of how it's affecting the SERPs, and what the changes might be. "Google Updates and SERP Changes - May 2014"
Has there been a Bing SERPs or Algorithm Update?
News from Twitter that it has introduced language targeting in accounts and tweets. Very useful for International work.
In a hot thread, WebmasterWorld Members are analyzing the performance of Google AdSense over time, and discuss the current state, and include predictions for earning in May.
News that Alibaba has filed for IPO in the U.S. suggests it may be one of the largest stock listings in history.
How does branding work in Google today? WebmasterWorld Members learn how big brands achieve success, and make that work for a business with no apparent brand. "Defining "Branding" and How it Works With Google Today"
For Google AdSense publishers, keep up-to-date with our regular monthly look at the AdSense system and its performance.
This week Amazon introduced an add-to-cart social shopping capability via twitter. According to the announcement, if you see an Amazon product link on Twitter, you can now add it to your shopping cart just by responding to the tweet with the hashtag.
I heard that a Google Executive promptly left a conference before he was due to speak, citing that the audience was too small. Report: Google Exec Leaves a Conference: "I do not speak to small groups." Oh dear!
There's news of yet another Gmail design test, including a new UI. If it gets to be introduced I expect to get calls from friends and families for help.
New and innovative ways of selling Google Glass are being trialled, with news that wealthy golfers were likely candidates.
Privacy, or lack of, has always concerned me. I read that Facebook's acquisition of a fitness app means the data from the app may be fair game for sharing.
Another test, this time from Twitter experimenting with a mute feature on Android and iOS to help combat a very busy stream from individuals. This one may be very useful.
More on the subject of Twitter, its shares took a tumble following the expiration of the lockup.
Snapchat's ephemeral nature is one of the key aspects users like, however, the service has settled with the FTC over apparent consumer deception of the true nature of the message life. Simply put, if you share it, it's potentially going to be somewhere, and possibly, forever.
In a recent interview Bill Gates suggested that there's no sense in Microsoft spinning off its search engine, Bing.
I mentioned this week's video a the start, so here it is.
"Will backlinks lose their importance in ranking?"
Let's go and make some more money! Have a terrific week, until next time...
Follow WebmasterWorld on twitter. #webmasterworld or @webmasterworld
WebmasterWorld on Facebook.