Here's a link to larger images of the magazine ads:
I just made one and got a text ad. So if there is no magazine ad available you get a text ad that you have no control over color or font.
It gives you standard color and font.
|Ad style |
(AdWords ads only)
Ad styles do not apply for these settings
I don't care if they plaster a pink elephant in the new ad format, just don't mess with my earnings.
Magazine ad finally showed up and not too impressed. If there is no display ad then you get the beige background text ad with round arrow.
I kind of like the format, but it seems an odd way to introduce it. I'm not willing to go all display ads in an ad unit anyway.
This is good news for publishers who opted out of text ads because it will increase competition in the "Display Only" auction.
But it could be bad news for publishers because this means there are more publishers competing for the text ads. Those who had opted out are back in competition.
Is the glass half full or half empty?
|Is the glass half full or half empty? |
Hard to tell, to be honest. To me, they don't look different than the existing display ad units, at least in the illustration Google provided on the AdSense blog. Is there something I'm missing?
The ads look good. The real question is whether they'll perform any better than conventional text ads do.
I have seen this format showing up on one of my sites for about 2 months now. If you ask me, it looks not that different than the previous text ad format. I doubt this latest option has much impact for publishers/advertisers.
|If you ask me, it looks not that different than the previous text ad format. I doubt this latest option has much impact for publishers/advertisers. |
The previous ad format (with the circle arrows) worked much better for me than this current format so I say, bring it on. I'm giving it a try right now but haven't seen the magazine format yet. Might be because using all image ads isn't something I've done much of in the past. We'll see.
|I kind of like the format, but it seems an odd way to introduce it. I'm not willing to go all display ads in an ad unit anyway. |
My thoughts exactly Netmeg. Google had the choice of making this happen without forcing publishers to switch to image only. Giving up all control as to font style, size and color is not something I want, at all. For that reason I have no intention of using this new "product" and I sincerely hope they do not force it upon us in the future.
These look really nice, but what a bizarre way to implement them.
I'm not sure that these are necessarily meant to be in any way equivalent to the current text ads, but the timing is unfortunate when they hobble us with the square blocks and then make these new shiny ones semi-hacked onto the display ad serving structure.
>I don't care if they plaster a pink elephant in the new ad format, just don't mess with my earnings.
So anyone seeing any improvements in earnings?
THIS IS BRILLIANT! Thank you, Adsense!
If they get rid of the square blocks, my earnings will PLUMMET
The square blocks of caused a 40% increase in CTR.
These new magazine ads also only appear to affect those with DISPLAY ONLY ads (not sure why anyone would want display-only).
|not sure why anyone would want display-only |
Google allows adding one display-only unit to a search result page with Custom Search Ads but doesn't allow adding any text units.