As the year draws to a close, it’s worth a quick summary of some of the year’s highlights, and where we might be headed for 2014.
Google continued to press ahead with its Panda and Penguin updates, and introduced Hummingbird to us all. The impact of Panda and Penguin is probably the most far reaching, as it seemed to impact so many sectors. The problem for many webmasters was the collateral damage as innocent sites were hit. This probably wouldn’t have been a major problem if Google’s search share were on a par with the competition. Bing and Yahoo’s share still doesn’t take a big enough slice of the search cake to satisfy many, and that is, perhaps, why Google’s updates draw so much attention.
Mobile continued its sector growth as more and more users acquire smartphones and tablet computers and this upward trend will likely continue for some time to come. Clearly, desktop is not doomed, but the search share from desktop will continue to fall as the new mobile technology is adopted.
One other factor to consider is the maturation of social media. It’s now reaching the point where services, such as Facebook and Twitter, are no longer new kids on the block, and have become accepted forms of communication for many. Social media and mobile seem linked, too.
Personally, I was saddened of the passing of a dear friend, and one of WebmasterWorld’s greatest contributors, Ted Ulle, tedster. I know many miss his presence, and his selfless dedication to help educate and inform newbies and old hands, alike. One thing is for sure; we have all learnt something from him. As I see it, I want to help continue to spread all those wonderful things I learnt from Ted over the years. His legacy lives on!
WebmasterWorld launched a wide range of free webmaster tools, including Webmaster Site tools, SEO tools, Social tools, Schema Code tools, PPC tools, and Web Design tools, amongst others. We also have some exciting new tools in development, so watch this space for more information. Oh, and don’t forget that these are free tools for WebmasterWorld Members.
Looking forward to 2014, it’s clear that mobile use will continue to grow, and that social media use will start to become not just a time-related function, but also a cost for use. Marketers will need to factor in those costs to their budgets if they are to use the service to target audiences.
One topic that has always been in the back of my mind is privacy, or lack of. It seems to me that so many Internet users have accepted the barn-door-open privacy for the free use of services. In time, I’m sure many more will become concerned over how their lives online will look to marketers. The revelations over Government spying will continue, even if many are no longer surprised by the news of the latest twist in data extraction.
There are so many topics I wanted to summarise, so perhaps i’ll leave them to the individual threads here on WebmasterWorld.
Please RT, ‘like’ and +1 WebmasterWorld wherever you see it, and help bring some knowledge and traffic for all of us.
This is the final WebmasterWorld Weekly Round-up of 2013, until it returns in January 2013. With that, i’d like to take this opportunity of wishing you and your family a very healthy and Happy Christmas, and a Prosperous 2014.
Happy New Year, Feliz Año Nuevo, Kali Xronia, Bonne Année, Ein Gutes Neues Jahr
Welcome to this WebmasterWorld Weekly Round-up.
The previous WebmasterWorld Weekly is here.
The Google AdSense Scorecard used to have G+ showing. Without notification, it seems Google removed G+
Find out more in our thread on the topic, "Google+ Now Gone From AdSense Scorecard
In what seems a major move, Facebook has devalued "Facebook Pages
" with it's decision to change its newsfeed. Every "pages" marketer ought to understand about the change.
There are new ICANN rules for domain names coming in for 2014 which require you to verify your email address within 15-days of a change
to the contact name or email, or else your web site and email will stop working. That's a big change and everyone with a site is at risk.
News came this week that Facebook is testing auto-play video ads.
Even through there's no audio on auto-play, many think this is a step too far.
What do you do if you have a site that has to duplicate descriptions due to the nature of the product? How to avoid a Google penalty?
If you're planning on putting an offer in on a site, how do you estimate traffic levels to the domain
? Find out how in our thread.
Nielsen published some stats for 2013, and it's quite revealing how there's a drop in desktop and significant growth in mobile and smartphone data and content consumption.
Google this week launched its improved public URL removal tool
to make it easier to request updates based on changes on other people's websites.
Owning an Existing Keyword gTLD (BlahBlahBlah.org) and the Emerging Keyword gTLDs (.BlahBlahBlah)
Will the new model of emerging keyword gTLDs
benefit the existing holders of keyword domains? What's your view?
WebmasterWorld Members this week were discussing the new look for Google's Knowledge Graph.
New Look For Google Knowledge Graph For Medical Results
Are you a Target customer? 40-million customer credit card
details are at risk following a theft from the U.S. retailer.
Google published its latest Transparency Report
which shows Government removal requests continue to grow at a significant pace. It has to be all that monitoring they do.
Google says that Engagement Ads are now available across all screens.
This will certainly help with consistency.
I thought we'd have a different type of video for this issue, and this one's about, "Good humour is Good Business"
It's a little longer than the usual video, but worth watching. I'm sure you'll enjoy it, and importantly, have fun!
We'll be back in the New Year, so in the meantime, enjoy your holidays and don't forget to have fun!
Neil http://www.twitter.com/engineFollow WebmasterWorld
on twitter. #webmasterworld or @webmasterworldWebmasterWorld on Facebook.