Pricing Logo Design

What to charge for bulk work

[nvision]

Hi everyone,

Scenario: a prospective client is asking for design of 15,000 logos (black) to be used for print and web (although we only have to provide illustrator files, as the client has people who can then resize etc. for individual use). He will provide a list of required objects to design.

What would anyone reckon is a decent price to quote per logo?

Thanks,
:: nvision

[DaveN]

Hi K,

how many can you create in an hour, then figure out how much an hour you want to make. the add cost of pubcon london ;)

véale más adelante (I think thats right)

DaveN

[nvision]

Hola David,

Thanks. I'll do the maths in the morning... although the client asked for price per logo. Any figures seem reasonable to you of the top of your head?

(re. spanish comment - what were you trying to say? "see you later" perhaps? try "hasta luego")

;)
:: nvision

[pageoneresults]

You should take a very close look at the requirements first. Your client wants 15,000 unique identities? Who the heck needs 15,000 logos? ;)

In the traditional business world, logos can run anywhere inbetween $150.00 to $15,000.00 and more depending on the complexity and the value of the brand. Most ad agencies are going to charge a pretty penny to design a logo.

I'd first ask the client what their budget is. Then I would see if 15,000 logos could be developed within that budget range while still keeping it a win/win situation.

I have a source online who charges $25.00 per logo. They work from a long list of templates each separated by industry. Unfortunately they are not yet able to provide me with .eps files (Illustrator vector format). I end up getting them to produce 3-5 concepts for the client and then we redraw them in Illustrator. It's a lot cheaper than me having my graphics department come up with 3-5 concepts, they'd charge me at least $1,000.00.

[nvision]

hi pageone, thanks for the info. they're actually 5000 unique designs but in three styles/variations, and we'll be given a list of the required objects to design. I already have samples to work from that the client has provided.

:: nvision

[nvision]

Also, they're more like symbols of objects, not set company logos (although the client may then apply them for those means). It's kind of a clipart gallery we're being asked to create, I'd say.

Any more thoughts or pricing suggestions? Much appreciated!

::nvision

[trillianjedi]

DaveN answered your question. You need to relate it to time otherwise you'll end up kicking yourself you ever took it on.

Unless you want to do it as a loss leader to get the client in your books. But I still wouldn't do it for less than the absolute minimum hourly rate you're prepared to work for.

TJ

[pageoneresults]

nvision, I would agree with what the others said. Here's an idea...

Have the client give you 5 of the uniques to work with as a test. See how long it takes you to knock out 3 different designs for each one. When you are done you'll have a total of 15.

Now, calculate the amount of time it took you to do that and add a buffer of say 1.5 to 2.0 hours. Don't undercut yourself. If you are in a bid situation it would be nice to know what the others are bidding.

[martinibuster]

I don't think that anything beats this as a resource:
The Graphic Artist's Guild

[gag.org ]

The ultimate reference book for design and illustration professionals

• Latest pricing information based on real industry surveys

• Help for navigating hot new markets

• A complete guide to professional ethics & business standards

• Easy-to-read explanations of copyright and legal issues that affect you

• Tips on negotiating the best deals

• Sample contracts that make it a snap to
"get it in writing"

[nvision]

Thanks so much everyone, I do have some tests to play with as far as time goes. And thanks for the book reference!

Have a great weekend ;)
:: nvision