joined:Mar 27, 2018
Hi guys, have a situation that I think I could do with some help/advice on.
Recently (6 weeks) been working with a client to generate B2B leads, we've done a great job according to their BDM - they've never had such a return on enquiries (they had been working with another agency for circa 3 years but had no look generating B2B via Facebook). Unfortunately, no hard sells - this has resulted in the client going to another provider. To 'test' how effective they are. Long story short, they've asked for a full report including a breakdown of audiences so that they can 'utilise moving forward'.
I’ve had a quick chat to stress that I’m a little uncomfortable handing over this info, as we spend a lot of time identifying the target audience and feel that our work here has been the differencing factor that has generated enquiries for the first time - no previous agency has managed this.
Problem now, is that the client has said if I don’t hand over the info, they’ll ‘close the door’ and there would be no future work. Feeling a bit stuck between a rock and a hard place.
Might be over thinking, but I feel like they want to take our success and migrate this to the new/past agency.