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Competing Against Wix For Developers/ Designers?

Will we all be out fo business soon?

     
8:04 pm on Dec 22, 2015 (gmt 0)

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I am sure this has probably been asked in one (or many) forms before, but is there much an opportunity to gain new clients as a wordpress web developer in a world where Wix provides FREE templates and easy designs?

I sadly don't know their business model, but in my attempts to get clients, I have people saying to me, "Oh, I just use wix..."

Ok, maybe I am chasing the wrong clients (small, independent businesses).

But would like to know what other developers / designers are thinking about the prevalence of "free" web sites out there.

Thanks in advance.
8:14 pm on Dec 22, 2015 (gmt 0)

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Wix ?..never heard of it..seriously..
Free website services have always existed..
Designing basic websites for others will always be a race to the bottom..
Better to spend your time making your own..
That said..occasionally I do make and then "trade" basic "shop window" ( with or without "carts" ) websites for goods, services etc..
8:34 pm on Dec 22, 2015 (gmt 0)

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Since you're already talking about working with a free platform (WordPress), from the start you are dealing with a lot of "I can do it myself for free" mentality. Ever since I have been doing business on the Internet (which is a lot more years than I care to mention in public :) ), there have always been potential customers who "have a son who can build a web site."

What type of value are you adding that someone can't do for themselves? You need to make the potential client understand what your value added proposition is. Note: this applies to pretty much EVERY business, not just web design.

Designing basic websites for others will always be a race to the bottom.
Yup! Unless you adding some sort of value (and the customer can see and understand that value), it's a losing proposition.
9:01 pm on Dec 22, 2015 (gmt 0)

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Ah..so..it ( Wix ) is a wordpress "thing"..
I don't use wordpress..( looked at the code )..why seek out trouble ( paint a target on one's back ) and have to worry about being hacked via a "zero day" or a plugin vulnerability..

Gazillions of free wordpress templates etc out there..som much free sand on the beach..and you are trying to sell grains of sand..

Learn to work in just HTML and CSS..with php, or javascript , or perl etc as a back end if you ( or your customer ) needs "interactive"..

Most .."small, independent businesses"..do not need wordpress..with the "insecurity baggage" that it brings..

Or learn to make "apps"...good buzzword that.."apps"..most being just icons that launch to websites.."website as an app"..
8:14 pm on Feb 16, 2016 (gmt 0)

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I try and convince clients that Wix and other website builders have their issues...no flexibility, not as easy as it looks, bad SEO, costly in the long run. Along with the fact that you are basically locked in with them, if they raise prices, you are stuck. Just can't pick up your website and move to another hosting company.

I they choose to go with Wix, I say good luck.
9:45 pm on Feb 16, 2016 (gmt 0)

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Thank you, jebernier.
11:56 pm on Feb 24, 2016 (gmt 0)

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Planet13: I could actually copy and paste your entire post and thread with slight additions. Been seeing the same, I know Wix (and like it more than Wordpress (the site, not the app to host on your server). Doesn't mean I "like" it or use it, I write my own code, cms, framework and sites, etc. And if it's not an option then use Drupal over Wordpress if possible, if not, then I make things way clear to clients, as Leosghost says above: "why becoming a target".

Wix happens here, but Wordpress blogs and free templates happen a lot more often, for pennies. After 1 year the so happy clients do not even understand what happened (lack of performance), and others don't even continue with their business, but mostly it happens what I address here on your quote:

Planet13: I try and convince clients that Wix and other website builders have their issues...no flexibility, not as easy as it looks, bad SEO, costly in the long run. Along with the fact that you are basically locked in with them, if they raise prices, you are stuck. Just can't pick up your website and move to another hosting company.

I do not try to convince them (not that is good or bad), it's just someone else had them already convinced on how easy, low cost success can happen (that's a lie), and sometimes I just watch them go, try to swim and then drown in their own lake of trouble.

There is so much I could do for them (or others who know how to build sites), but making a sale became such a extreme waste of energy, not enough to justify the payment, it's a lot of trouble, it's like buying an old, terrible but yet expensive car: it means trouble. I do not know how to deal with this as this is becoming a terribly common situation in my region.

Sometimes after their "adventure", a few call back because they see I have sites who still exist after 10, 15 years with results. Problem? they are fearful and wanting to pay less, way less, or want to see results and then pay (can't do that, not worth my time). Any ideas?
5:00 pm on Mar 7, 2016 (gmt 0)

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Funny, even though I tell my clients that having a website does not mean tons of business unless it can be found in Google, they don't want to pay for an SEO services or do anything to get traffic. They call month's later and say, "Why am I getting no business?" Duhhh
12:28 am on Mar 8, 2016 (gmt 0)

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jbernier: Funny, even though I tell my clients that having a website does not mean tons of business unless it can be found in Google, they don't want to pay for an SEO services or do anything to get traffic. They call month's later and say, "Why am I getting no business?" Duhhh

It's the magic of the sale, or the salesman. I've been seeing several companies selling "pretty" websites with no standards, no fully mobile friendly, not valid at all, slow and specially NO SEO and I just can't believe some clients never complain, but they do with the small players demanding business 24 hours later.
12:07 pm on Mar 8, 2016 (gmt 0)

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A lot of the public believe they can not get their website to the top so why pay extra knowing the site is only going to be an online business card. It is a conundrum for business owners, they need a website to keep up with the times but they know it is not going to generate income. It goes against business sense to pay for someting that will not generate an ROI but at the same time everyone expects them to have a website.
1:04 pm on Mar 8, 2016 (gmt 0)

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If the website is constructed correctly and with the correct SEO applied /PPC they can in fact get visibility
12:21 pm on Mar 9, 2016 (gmt 0)

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@jebernier and what is the roi of that visibility? For a small business, ppc can be a money pit. If you want to get small businesses on board, you need to show them what their investment will get them, otherwise a website is just a digital business card.
2:36 pm on Mar 9, 2016 (gmt 0)

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...but they know it is not going to generate income.


I think what those businesses in a competitive market without a site know is that they are steadily losing income. Even some who pay $500+/month to a local search company that provides them with a site know they aren't making money off the site. It's the why that they may not know.

Many local-niche businesses are in decline because their competitors are working the system to get a bigger share of the pie. That's your demographic.

Many local-niche businesses see their competitors doing better and don't know how to fix that. That's your opportunity, the hole that needs filling.

Those are pretty much the only two considerations that matter.

Wix has nothing to do with those two considerations. Zero. Your challenge is reaching out to those who need your help so they know you are the one who can help them.

You are competing against yourself and only with yourself.